Data becomes valuable to Organizations only when analyzed, processed, packaged and presented in a way that it provides insights, patterns and behaviors. Tackling the high volumes of data generated from all walks of life and business and Making Sense of Data, has become imperative for organizations. While organizing data is the first of the challenges, managing and turning them meaningful is the bigger one.

Having encountered the gravitational pull of big data, we realized that the revolution lies in building simple data logics and taming the technology. No longer is data all about exponential storage space or complex algorithms. It is all about Turning Customer Data into Customer Insights and Making Sense of such Data.