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AeA launches Punni Ki Kahaniyan: Follow her on facebook now!

Aide et Action-South Asia along with its Social Media Partner, iridium Interactive and Print partner, The Hindu launched Punni ki Kahaniyan, a Short Film series about Multi Culturalism at Ravindra Bharathi, Hyderabad on 26th October 2010. The initiative of Punni ki Kahaniyaan is aimed at fostering the values of multiculturalism and promoting cultural harmony in children by helping them understand other cultures through short films talking on these subjects. ‘Punni’

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Comments, anyone?

We’ve been here for a while, posting ideas on the blog and our thoughts about various happenings in the industry and trends that are set to shape how we use the internet. One thing that we notice everytime we post on the iridium blog is the lack of comments. And hey, this is no impassioned plea for you to click on the comments tab and start typing but more of

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Facebook Developer Garage Hosted by iridium Interactive

On 23rd of September, nearly 80 developers, students, company reps and enthusiasts walked into Hotel Golkonda for the first ever Facebook Developer Garage to be held in Hyderabad, the home of Facebook in India. Organized by iridium the event is being hosted for the first time in Hyderabad after succesfully being conducted in a number of cities all over the world. The entire objective of the Garage was to showcase

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How Social Media has changed humanity?

“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and countless other social networks, least have we realized how this has

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Socialmedia-ness for Small and Smart Business Owners

After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough.  As I always say have a plan, be determined and treat this as a full time business plan. Social media marketing is not

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Social Media Fundamentals with a flavor of "Marketing"

Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then

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Social Media for your Business is Not a Choice..Its a Need

What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people.

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iridium Interactive gets the coveted Online Partner of NASSCOM status for third consecutive year…

As the NASSCOM India Leadership Forum (NILF) convenes from Feb 9th to Feb 11th this year, it gives me great pleasure to be present in Mumbai for the 18th edition of this annual conference as NASSCOM’s official online partner. iridium Interactive got this status for the third consecutive year. We have partnered with NASSCOM to create a SOCIAL Networking product, called NASSCOM Connect, to add value to every NASSCOM NILF

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DNA Mumbai Edition Feature on Social Media and the Web Do gooders- an interview with Sriram Bharatam

A web of do-gooders R Krishna / DNA Sunday, December 27, 2009 0:48 IST Mumbai: Sriram Bharatam, founder and CEO, iridium Interactive, an internet consultancy firm based in Hyderabad, runs a non-profit called Cause an Effect Foundation. Last week, the foundation installed a water treatment facility in a village near Hyderabad. Bharatam, who was in the village to oversee the operations, started tweeting and updating his Facebook status message about

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NASSCOM CONNECT – Innovative Social Networking Tool For A Global Event

The NASSCOM India Leadership Forum 2009, a milestone event that will mark NASSCOM’s 20th year, will bring under one roof industry leaders, thought gurus, analysts, Government decision makers, academia and IT users from across the world. The conference will be attended by Global CEOs, International CIOs, Analysts, Consultants, Influencers, Thought Leaders, Academicians and Senior Government Officials and will feature multiple forums and conclaves in parallel tracks across three days. NASSCOM

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