Iridium Interactive Blog » Non Profit Organizations

Why most start-up businesses fail: Sriram Bharatam at TEDxKaren

iridiumInteractive — Mon, 03 Feb 2014 15:02:06 +0000

Sriram Bharatam is the Founder and Chief Mentor at Kuza Biashara Ltd, an organization which nurtures the capacity of small businesses using innovative digital and mobile solutions. His presentation at TEDxKaren was geared towards exploring why most start-ups in the corporate world fail at an infancy stage.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*

Theme: Dream. Live. Become

Nairobi, Kenya
August 10th, 2013
About this event

TEDxKaren brought together 100 people from around Nairobi to listen to a stunning array of presentations by renowned speakers.

Topics covered included waste management, youth empowerment, entrepreneurial idea incubation, environmental consciousness, diaspora economics, online reputation management, water conservation, brand protection, technological renaissance, ethnic rivalry, graphic design and extrasensory perception.

Speakers

Sriram Bharatam
Founder and Chief Mentor, Kuza Biashara Ltd

Stephen Njoroge
Founder and President, We Care Club

Diana Mong’are
Founder and President, Green Planet Inc.

Viona Leboo
Diaspora banker. Harvard University sophomore.

Maureen Kagambi
Social Media/ Research Professional, International House LImited Kenya.

Josh Folorunso
Founder and Chief Executive Officer, 4LR Graphic Design Ltd

Francis Ekii
Founder of Youth Entrepreneurship Challenge- Uganda

Network with a cause – Public Health Global Network Goes Live !

iridiumInteractive — Wed, 08 Jun 2011 18:16:58 +0000

At II every day there is a new story, a new learning, new paths explored. This time around its a website with a dfference. A networking tool which creates not a social networking site for fun but a tool that actually creates social awareness in the public health sector. The website: http://www.publichealthglobal.org was designed and developed from its infancy to its current status at iridium Interactive’s Noida den.
This platform has been created to generate new learning and initiate a multilevel and plural dialogue between academics, researchers and public health practitioners across the globe so as to gradually build up strong partnerships towards south-south cooperation; through this network, schools of public health, stakeholders and the community of practice can share experiences and curricula, transfer best practices, caution against replication of failed models, exchange learning resources and, wherever feasible, strengthen public health capacity through inter-institutional faculty exchange and joint research.

The website intends to be a common platform to debate and analyze the challenges faced by public health, development of common as well as complementary sensibilities, exchange of ideas and researchers, and mapping the needs of these countries for developing a common plan of action to address public health challenges.

When i say website with a difference it is not just the website and its concept, its also about the team behind it. A team of extremely dedicated iridiumoholics put together this website in just a matter of few months. The team – Nitu, Shabbu, Samar, Rajeev, me with special mention to Shiv and Kamil, would daily have internal meetings, con-calls with clients with endless inputs from the client by the minute. This often called for stretching beyond normal official hours which the team never hesitated to abide by sometimes even working on weekends. Endless dedication of the team has indeed made this project quiet a success in a very short span of time. Within its first week of going live internally there were almost 100 member registrations from within the organization. We are sure once its open to the target audience it is sure to create a wave globally amongst the public health practitioners and bring them together to educate the world about the importance of public health.

With this we march ahead with yet another signature success story to talk about.

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Online marketing for non profits: Increasing Awareness through Social media

iridiumInteractive — Wed, 03 Nov 2010 18:09:07 +0000

This is the start of iridium Interactive’s marketing series for NGO’s. The three part series will speak about using Social Media to

1. Increase awareness
2. Raise funding
3. Increase volunteering

In this post, we will focus on trying to using techniques we feel have worked for iridium’s clients and give you working principles of what you should concentrate on to raise awareness for your cause.

Increasing awareness

As social media continues to dominate internet timespend, it is but obvious that this is a channel you need to capitalize on and increase your reach at minimal cost. However, as NGOs occupy a major chunk of social media space it becomes necessary for you to not just differentiate but also have a much more interesting and involved approach towards social media engagement. Opening a facebook and a twitter account, pestering your network to like the page or to follow your twitter handle, although essential isn’t the be all end all of things. Here are three simple principles for you to follow:

The messaging:

Your product is as good as your message. Short or long, it must communicate something to your users, fans and viewers. Updates thus are the point where you either get shared or hidden or get your page unliked. Someone who likes your page would obviously be looking to learn more about your cause and you should try to keep your updates in line with this. Communicate what you want to but ensure that your tone is conversational and maintains the standard you have started with. Use a lot of videos and pictures which communicate your message directly with the minimum lag in understanding. Not only will your message get watched, read or viewed, it also has a higher likelihood of being shared which is what actually contributes to enhanced reach.

The engagement:

Speak to your fans. Let no comment/post go unreplied to. This helps build a rapport with your fans and can be a pleasant surprise to them when you speak to them in a friendly way. Without becoming intrusive, stay connected with your fans and engage them. Keep a cheerful tone and stay at it!

Social plugins:

Get a facebook like box, get a twibbon, get a youtube channel and spread the word. The more places that you garner social sharing, the more chances of you increasing your reach and spreading awareness to a greater demographic.

Follow iridium Interactive on twitter and facebook and stay current with the latest on social media and campaigns.

AeA launches Punni Ki Kahaniyan: Follow her on facebook now!

iridiumInteractive — Wed, 27 Oct 2010 14:07:19 +0000

punni ki kahaniyan

Aide et Action-South Asia along with its Social Media Partner, iridium Interactive and Print partner, The Hindu launched Punni ki Kahaniyan, a Short Film series about Multi Culturalism at Ravindra Bharathi, Hyderabad on 26th October 2010. The initiative of Punni ki Kahaniyaan is aimed at fostering the values of multiculturalism and promoting cultural harmony in children by helping them understand other cultures through short films talking on these subjects. ‘Punni’ is the animated narrator of the ‘Punni Ki Kahaniyan’, that acts both as a narrator and observer in the Films.

iridium Interactive, as the Social Media Partner has been associated with Aide et Action right from conceptualizing the online branding of Punni to the launch of the film series. Tireless efforts have been put to bring in identity to Punni in the social media. Punni has been promoted in the Social Media circles by a wide range of activities on Facebook, Twitter, Blog, Twibbons, News Portals and a whole range of other Social Media initiatives.

Sriram Bharatam, CEO and Founder, iridiumInteractive and Sania Mirza at the launch event

The launch event comprised of an audience of over 1,200 enthusiastic children from over 30 schools in Hyderabad and they sure added a lot of enthusiasm to the proceedings! The enthusiasm of the children was palpable as they clapped and sang right from the prayer song till the end of the launch, adding immense zest and energy to the proceedings. The screening was preceded by messages of multiculturalism to the children by Ravi Pratap Singh, Regional Director, AEAI South Asia, P. Ranga Reddy, Regional General Manager, The Hindu, Rajiva Wijesinha, MP from Sri Lanka and Ganesh Devi, Educationist. All the Speakers drove across the point of multi culturalism in their own ways. While Ravi Pratap Singh narrated his childhood experiences, Rajiva Wijesinha amazingly compared multi culturalism with a bouquet of flowers. He said “The bouquet looks good because of many flowers, but what makes the bouquet beautiful is that the flowers are of many colors”, thereby driving home the need to recognize ethnic diversity.

What followed later was the screening of the first film in the series of Punni Ki Kahaniyan which was cheered by the children amidst loud whistles and claps. Post the screening Sania Mirza, the Indian Tennis Star talked on how Sports does not recognize differences in language, religion or color. She added that she is humbled by the fact that she gets to play for the Nation and that she wishes that every child gets to serve the Nation in their own way.

Sriram Bharatam of iridium Interactive narrated a very interesting story that stressed on the need for children to look beyond their boundaries and actively explore new things. His story drove home the morals of Cultural acceptance, shunning the herd mentality and realize their true potential. His account of his childhood experiences helped children connect with him. RP Patnaik, music director, also echoed the same sentiments and sang ‘Saare jahan se achcha’ which the children happily participated in.

Saniz Mirza, Sriram Bharatam and RP Patnaik presented accolades to the children who were the cast of Punni Ki Kahaniyan.

Follow iridium Interactive on twitter and facebook and stay current with the latest on social media and campaigns.

Monitoring the Sentiment behind every Social Media Conversation

iridiumInteractive — Fri, 02 Apr 2010 13:06:55 +0000

“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax.

True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media monitoring is to track these conversations as I have mentioned earlier. Determining if these conversations are positive or negative is called Sentiment Analysis.

Listening to the sentiments behind a customer’s voice is very important for any company that wishes to act upon these opinions. According to me, sentiment analysis is very important to any social media monitoring initiative. It is vital to analyze whether good or bad conversations are driving your brand in the social media space. In fact, tracking sentiments is one of the real reasons why businesses enter social media. At iridium, we use several tools to do this.

Automated sentimental analysis tools are generally used to give numbers to these customer sentiments. It is good if you dig deeper than the statistics to get a clearer picture. Also you will need to compare sentiments across several brands over a time period.

If the consumers have positive sentiments with a brand, its all good, but when there is negative sentiment it makes the analysis interesting when you have to uncover the reasons behind this particular sentiment. Sentiment analysis coupled with social monitoring tools make this study even more interesting. It is more like stepping into your consumer’s mind and understanding what drives their thinking about your company.

I would not like to confuse you further, so I conclude by stating that sentiment analysis is nothing but social media monitoring with a qualitative twist.

Top 7 Free Social Media Monitoring Tools

iridiumInteractive — Wed, 31 Mar 2010 13:31:27 +0000

“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I couldn’t agree more. There are so many conversations happening online among 1.5 billion internet users that it is hard to keep a track of all the buzz. The ‘Who, Where and When’ of these conversations is what social media monitoring tools track.

Here are some free Social media monitoring tools that you can use to assess all social media metrics.

1. How Sociable: it is a free tool that defines simplicity. Just punch in the brand you want to measure metrics for and you will get the visibility score for it across 32 social networks. http://www.howsociable.com/

2. Addict-o-matic: This tool provides you with a comprehensive view of discussions on a topic across the most popular social networks. In just one view you can see all the discussions on all popular social networks and blogs. http://addictomatic.com/

3. Technorati- This tool is used to find top blogs and posts on any searched item. http://technorati.com/

4. Google Blogsearch- This is also a blog oriented tool that generates top discussions happening in blogs on a topic you want to search for. http://blogsearch.google.com/

5. Googletrends- Shows the worldwide traffic/searches of this particular keyword. http://google.com/trends

6. Twitterstats- This is one tool that serves all my twitter purposes. It shows all the relevant twitter stats for the Iridium account and allows comparisons with other accounts too. One stop for all twitter analytics is what this tool is all about. Check it out on http://www.twitterstats.com/

7. Quantcast- This tool is apt for tracking traffic to a particular website and gives Graphical display and demographics wise data segregation. http://www.quantcast.com/

There are numerous free tools available but its your requirements that defines your choice. After my stint in social media monitoring, these are the top 7 tools I frequently use.

Some voices concern us…

iridiumInteractive — Sat, 20 Sep 2008 04:14:32 +0000

Recently, as a representative of iridium Interactive and the Cause an Effect Foundation, I was honored with the Udyog Rattan Award in recognition of contributions towards the empowerment of the disabled. The Udyog Rattan Award is conferred by the Institute of Economic Studies in New Delhi, one among the country’s premier research institutes.

The Institute of Economic Studies was established in 1980 by a group of economists, parliamentarians and industrialists who came together to study and discuss problems concerning various aspects of the economy and economic development of India and offer their expert advice and services.

While the award itself deserves no more than a passing mention, I do believe that the work it recognized could do with a lot more awareness and support. We founded the Cause an Effect Foundation (CnE) in 1999 to help the victims of the super cyclone that affected Orissa that year. Leveraging the power of internet, we built a global community and raised funds to the tune of 1.8 million$ in just 45 days.

The CnE Foundation then went on to generate funds for the victims of the Gujarat earthquake and Andhra floods, as well as the Tsunami-affected victims across Tamil Nadu and AP. In all CnE projects, iridium Interactive functions as the commercial interactive agency, and has been highly successful in generating awareness and publicity for the various initiatives. It is heartening to see the ii management and employees wholeheartedly contribute their time and expertise to these initiatives.

A lot of the work that we do is mainly in the area of empowerment of the disabled. The process of empowering disabled people is an end-to-end value chain that spans Iridium and CnE, and is done through multiple initiatives. CnE has conducted disability camps bringing together the State Governments, transport authorities and medical personnel to issue 5000 disability certificates to the differently-abled. It has also conducted livelihood trainings that have empowered a thousand people with financial viability, and workshops in education and English language to bring the differently-abled community closer to the mainstream and services on offer through the internet.

A focus area for me personally, and for ii at large, is that of Web accessibility and usability, i.e. making websites accessible for the differently-abled. ii has been instrumental in promoting ‘web accessibility’ for visually impaired and motor disabled people, enabling them to access technology- and information-related products through the use of Internet. We work to create awareness amongst website owners (government and private) on the need to make sites accessible to disabled users, and also on promoting Internet usage within the disabled sections of the society. Additionally, we have also helped in making various websites (dealing with employment, transport and travel, education, and e-banking) user-friendly for people with disabilities, thereby promoting equal opportunities for disabled people.

All CnE initiatives are for the betterment of the marginalized or disadvantaged communities in India, be it the differently-abled, or the rural poor. For instance, another project that we are very invested in is that of livelihood training, where we have used the power of ICT to develop 7 livelihood training modules for rural farmers and fisherfolk, to train them in alternative livelihoods.

As I mentioned earlier on, the causes that we work for could always do with more publicity and more support. Being awarded a prestigious award like the Udyog Rattan focuses attention on our causes and turns the spotlight on them.
To know more about CnE efforts in these and other areas, I encourage you to visit the website (www.causeaneffect.org) and perhaps even join our community.

iConnect-Ensuring computer literacy in rural areas

iridiumInteractive — Sun, 06 Jul 2008 14:14:21 +0000

CauseanEffect Foundation has been working with 6 Government High schools in Mominpet Mandal of Ranga Reddy district of Andhra Pradesh through its iConnect Project.(This mandal is considered to be one of the most backward block of Andhra Pradesh. It is quite inaccessible with some of the roads really in a bad shape. The transport facilities are greatly underdeveloped. Many of the iConnect villages can only be accessed by Kaccha or un-developed roads. During the monsoon season, many of the roads are completely inaccessible.)

The key goal of this project is to ensure that “Computer Education is made accessible to every Child”. The Government of Andhra Pradesh provided computers in most Government Schools in the year April 2006. The situation has been so pathetic that in most Government Schools, that even the packaging of the Computers has also not been opened. When the team from CauseanEffect approached these schools intending to set up Rural Knowledge Centers, the fact about the computers were given.

A team from Cause an Effect set out on a mission to install computers in all these 6 schools immediately. Teachers have been recruited by Cause an Effect who would be available in these schools full time and train children of Class VII to Class X on Computers throughout the academic year. These teachers also conduct special classes to children in Class IX and Class X.

Despite the efforts made in Andhra Pradesh in the direction of improving educational status, a major gap also exists between the ratio of boys and girls in the school enrolment, retention and academic achievement. Around 60% of girls stay out of school because they are either looking after their younger siblings or contributing towards the household income. This has created a need for reinforcement of the strategies to promote girls education.

CauseanEffect has initiated a number of interventions invigorating the computer education in the district, especially in the remote and inaccessible corners where literacy is very low and there has been no schooling. These interventions include direct support to children in form of Academic Support Centers, summer camps, teaching learning materials, libraries, etc and support to teachers through training programs, meetings, support visits etc. There is also the Rural Knowledge Centers for providing focused support to girl child. CauseanEffect is also playing a key role in ensuring entitlements and in providing infrastructure to these schools. One of the components of the iConnect Project is beautification of schools, to make the students an attractive place to be in, so that children feel proud of the school they go to. CauseanEffect tries to lobby for timely support for needy schools and plans jointly with teachers and community for its proper use. It is heartening to see that due to such continuous effort schools have started functioning even in remotest corners, community showing interest in what their children are learning in schools and children enjoy being in school.

This project has many strong points such as establishing a model for school improvement, a highly motivated team, experienced and dynamic leadership, community acceptance of and involvement in the iConnect Project, etc.

CauseanEffect engaged the local community and local youth for ensuring education for all at village level. Eventually the Rural Knowledge Centers role would be in developing a model and enabling the system to replicate it everywhere.

PUNARBHAVA – a renewed becoming

iridiumInteractive — Wed, 28 May 2008 08:41:53 +0000

Punarbhava is a Pali word for “renewed becoming”. It refers to the process of rebirth after death and is synonymous with samsara. Rebirth in Buddhism does not mean reincarnation, in the sense of an eternal, separate soul transferring to a new body. Rather it is the continuation of the psyche with its conditioning and habits. Each rebirth is a new life.

In keeping with this, an eponymous portal for the differently abled community has been launched in India – developed by iridium Interactive, on behalf of Media Lab Asia, a unit of the Indian Department of Information Technology, and the Rehabilitation Council of India (RCI), a federal body dealing with rehabilitation of the disabled.

The first phase of the portal, http://www.punarbhava was launched in March 2008 by Smt. Meira Kumar Hon’ble Union Minister for Social Justice & Empowerment and Dr. Shakeel Ahmed Hon’ble Minister of State for Communications & Information Technology.

Punarbhava is an excellent example of the efficient use of ICT and the web medium for the betterment of the differently-abled.

The aim of Punarbhava is to create and run a comprehensive Internet Portal, which collects specialised information and useful services for all the people involved in the disability issue as an information database, sources of daily updated news and media for the development of the disability and rehabilitation sector in India.

There will be an array of resources like films documentaries, list of publications and institutions for users to download a repository of books in text, audio and multimedia mode. Not only that in schools where computer based printing system is available the text in language script or Braille script can be printed locally. Users could also access a complete database on NGOs working in the field of disability in India and network with sponsors for financing projects for the welfare of the disabled.. The user can view and even download all government orders, laws, circulars related to disability and disability certificate form. Not just this, the disabled-friendly texts in audio, video and multimedia mode will be cataloged and stored in web format for easy download.Besides, a dedicated section will be available for information on professional personnel and students being trained as specialists to deal with disability related issues. Currently there are 30000 such professionals in the country and an estimated 5,000 persons register themselves for fresh training every year. A closed user group would be launched to unite them and other stakeholders.

CauseanEffect’s Candlelit Vigil in Sangareddy for HIV/AIDS Awareness

iridiumInteractive — Tue, 27 May 2008 08:38:01 +0000

Sangareddy

1^st Dec 2007 Aim:To spread awareness of HIV/AIDS among people of Medak District, Andhra Pradesh through Make Aware,Educate & Discuss strategy.

To help spread awareness on HIV/AIDS issues Cause an Effect Foundation conducted a rally in Sangareddy in Medak District of Andhra Pradesh. All major stakeholders in fight against HIV/AIDS

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were brought together – Telugu Network of People with HIV (TNP+), Population Foundation of India, Ambedkar Seva Samithi and of course the critical cog in awareness campaigns, the Media to go on a two kilometer candle lit rally from the old bus stand to the IB building in Sangareddy town centre.

The rally began with the participants making banners, singing songs and lighting candles – all designed to spread awareness with a three pronged strategy of Make Aware, Educate &

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into the Make Aware, Educate & Discuss strategy in spreading awareness. The public joined the rally in an impromptu manner which only proves that HIV/AIDS has begun to enter into mainstream awareness.

Lending his services and resources to this cause on a spontaneous basis was Mr. Jagan, a noted SC/ST leader in the area.

“It is imperative that we come together in spreading awareness of this virus in the most vulnerable sections of the society”

said Mr. Jagan in an after chat.

Mr. Sriram Bharatam, the Founder of the Foundation was ecstatic that such a rally could be conducted with such meager resources and claimed “any impact in the fight against HIV/AIDS is better than no impact”.

The cause was represented and participated by various sections of the affected group – ex commercial sex workers, MSMs, forced wives

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