Just as important is your name to your identity, a company’s website is their identity.

Any company marketing online would like their customers to identify with their brand.Creating a wonderful website paves to generating good user experiences which ultimately leads to brand visibility and loyalty. More often people do not realize the power of strong web presence and impacts on user perception about their brands.

TGV Group is one company that realized this importance and approached Iridium Interactive to revamp their 12 yr old website in to a fresh, new website. There were many problems that their old website faced. First being their company is a conglomerate and their existing website did not showcase all their brands and companies in one single website. They wanted an all encompassing, integrated website that shows all their brands and companies together in one website. Secondly, since their existing website was 12 years old it was not updated to their latest market standing. Their company had grown multifolds during this time, they had entered new ventures, created more brands, which was invisible to their customers, TGV wanted an updated website. “Our website was ancient and old it needed an urgent overhaul and upgradation that enhances our brand visibility.”- asserts a TGV representative

Keeping all this in mind it was iridium Interactive’s responsibility to create an integrated and updated website for TGV and also upgrade their online customer services.

“We had to take a holistic approach in creating this website that caters to all their requirements. TGV was looking at creating brand visibility and this is what iridium Interactive helped them achieve.” As stated by Sriram Bharatram, CEO and founder of Iridium Interactive.

“We started with raising basic questions that need to be addressed while making any website like; who are the user? What will they want from the website? How do they browse sites? How do we showcase TGV’s brand to their customers? With our brainstorming we came to a conclusion that TGV’s website had to be structured in a well defined fashion, clearly linking industries they work in and the companies in each industry”.

Their home page was structured in a logical yet simple way. Every dimension of their business was divided into categories and subcategories. Their business was broadly categorized with 4 main industries namely: Manufacturing and Exports, Pharma and Health care, Power and infrastructure and finally Hospitality and education- the core activities done by TGV. Respective companies were then listed within these broad companies. Users can browse through many topics and headings within a single frame. Financial results, contact information specific to every brand and company was clearly segregated and interlinked.

iridium Interactive also ensured that it preserved a separate brand identity for every company under TGV Group yet integrating it with the corporate website. TGV had two other websites for their brands: SRHHL Industries Ltd. and Rayalseema Alkalies that was integrated with their corporate website.

It also made sure that it created maximum brand exposure for TGV; this was done by highlighting TGV’s logo at every possible opportunity.

iridium Interactive suggested that live chat process was an efficient way to enhance customer services across the group. This process allows Online as well as offline interaction between the customer and companies. This was an instant hit with the customers.

Immediately after the launch of their Beta version website, TGV received 20 online feedbacks on their website and 4 offline chat messages. If the Beta version generated such interest in their customer one can only imagine the impact the actual website must’ve made on TGV’s customers.

What did it take iridium Interactive to design and develop this all encompassing and successful website for TGV? “A lot of brainstorming, white boarding and a holistic, simple approach in creating brand visibility for TGV.”- As told by iridium’s team member.

Our satisfied customer’s testimonials:

“Sriram Bharatram and his iridium Interactive team have been phenomenal throughout this project tenure. The team at iridium Interactive hears out issues with a keen ear and enthusiastically involve themselves in bringing out the best solution to all our problems. They developed an excellent end product that left us completely satisfied. I would definitely recommend iridium Interactive to other companies alike.”

“iridium Interactive developed our fresh new website that showcases all our latest endeavors and our many product brands and companies is one single website. Our brand is now visible to the larger audience which is playing out very well with our existing and potential consumers.”

AGI Glaspac, the second largest container glass manufacturer in India was looking at revamping their outdated website. They approached iridium Interactive to create their new website aimed at creating brand awareness and online presence for their company.

AGI had major issues and concerns that had to be addressed while designing their website:

• Refurbish their old website as it did not show all the products and value addition services provided by AGI Glaspac.
• Enhance their online visibility to increase their exports business.
• Showcase the new factory they were putting up in Hyderabad that boasts of honing the latest technology in Glass Industry.

Inorder to kick start the designing process, iridium Interactive began researching the online presence of 8 glass industry players. This allowed iridim Interactive to understand how the industry players are showcasing their products and decide the inherent features and functionality that should be present in the AIG Glaspac‘s website.

iridium Interactive then thoughtfully segregated and interlink all products into categories and subcategories allowing the users to browse through all sections with ease. Moreover explicit description of every product including colour, weight, cost, and most importantly contact details was provided in the website. , bottle design and metrics

AGI Glaspac provides complete end to end services which were not displayed in their marketing collaterals. Right from design creation to creating moulds, production, screen painting, protective coating and finally packaging was not properly conveyed to their customers. These services were made rather apparent to the users in the new website with the addition of a new categories and visuals.

AGI Glaspac had expressed its desire to promote their company as a glass industry player and market their glass products. Taking this cue the iridium Interactive‘s creative team stepped in to innovatively design their home page and website. AGI Glaspac‘s brand was apparent the moment users entered this site, which shows graphics of a glass factory with an animated conveyor belt and moving glass bottles. Each moving glass bottles had a website category on it that user can click on which leads them to the desired category page. This made the user experience fun and allowed them to get engaged with the site and explore all dimensions. Quotes on glass and glass industry were also strewn all over the website to create brand visibility.

The creative team also provided meaningful display and visuals to the entire website like enlarge photographs options with every category and embedded google map application with the contact information.

Potential and actual customers now have the option to get into detailed analysis of the products they intend buying in a single online experience.

The site was an instant hit in the glass product manufacturing industry as well as with the glass product consumers. The General Manager of AGI Glaspac said,

“We wanted to give elevate AGI Glaspac‘s brand awarenessand boost user experience through our revamped website. iridium Interactive designed a wonderful site that provides great buying and selling experience and showcases our products and services in the best possible fashion.”

I

Its my privilege to talk about the other three you see here in the clipping …. Sriram, CEO of iridium Interactive, the company I am part of and proud to be associated with. As a person who began my career with NGOs , what attracted me to iridium Interactive in the first place was the importance the company accords to social responsibility – be it through the various social welfare activities of CauseanEffect or by training and employing disabled people or as crusaders of web accessibility. And Sriram has been at the helm of it all ..

You also see Rakesh, my colleague, who works as a software engineer and Raj Kishore who handles the front office. Guys with the most pleasant disposition, they really are an inspiration – the way they have handled adversities in life and emerged winners are perfect examples of what disabled people can do given the right opportunities. Three fantastic people ….read on to know more about them and the place we all work ….

Emerging businesses are getting their voices heard in cyberspace. If Nasscom’s Emerge blog fulfills the need for knowledge of emerging companies in IT, Milagrow looks at a more holistic approach with a thrust on manufacturing. While desistartups.in has a ‘one-stop-shop’ approach, Alibaba.com’s Aliblogs has tied up with Infomedia to design a blog for small and medium businesses (SMBs). Suddenly, SMBs are all over the blogosphere.Nasscom experts say blogs in India are at a nascent stage but herald huge potential, especially the ones on SMBs. The association has recently launched its own SMB blog, Nasscom Emerge, where IT start-ups can tank up. It aims to target more than two million software professional in India. Today, India has three million SMBs, which comprise roughly 80% of the industrial sector.

NASSCOM vice-president Sangeeta Gupta says the Emerge blog gets more than 6,000 page views per month. She adds,

There is a huge potential in this sector as people are actively looking out for such blogs that act as a guide and provide information on relevant topics

Emerge discusses subjects like innovation, talent management, building a product company and others.Milagrow is another blog that is specially dedicated to SMBs and discusses issues related to retail, manufacturing, services and IT, besides others. Rajiv Karwal, Milagrow’s founder director, also agrees there is potential for corporate blogging in India. Karwal is also penning a book on the same.

for more login to :http://blog.nasscom.in/emerge/

The website is an interactive platform built on the action scripting technology, where it also provides access to people to view their dreams taking shape through photographs and videos of the selected suggestions being implemented in Moolchand.

The website is powered by iridium Interactive, which specializes in offering unique user centric e-commerce solutions varying from Strategy and Design to Technology and Marketing.“In conceptualizing this initiative, we threw out all our previous practices and decided to play it straight and keep it simple”, said Mr. Manish Kumar (manish@iridium Interactive.com), Practice Head, iridium Interactive Ltd. He further added – “It was a pleasure interacting with Moolchand; their brief was clear and goals direct.”“We look forward to redefining healthcare by creating the world’s first ever dream hospital. Moolchand is inviting public opinion where every desire, every aspiration, every suggestion will be heard to create the hospital that anyone has dreamt of”, says Vibhu Talwar, COO, Moolchand Medcity.care, integrity and affordable prices.

About MoolchandAs one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of the capital, the plans are to develop Moolchand Medcity as Asia’s largest single site multi specialty hospital complex (6 specialties, 1000 + beds).Moolchand has a half-century-old tradition of caring healthcare. As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Moolchand aspires to be your lifelong health care partner by delivering your health care wish list: superb physicians, cutting-edge technology, compassionate

Objective
Visit Bengal during the 10-day Puja period and the sheer vibrancy, fervour and joie de vivre in the environment will stun you. And such an experience begs to be broadcast to a larger number of people who can enjoy it from their armchairs. The motive behind launching such a website was to portray online the daily rituals, color, excitement and vibrancy of the Durga Puja festival; to provide a platform which would enable visitors from all around the world to relate to the events happening somewhere in West Bengal; and to allow for contributions from and interactions between visitors worldwide. ABP also wanted to keep the site ‘alive’ and updated on a minute-by-minute basis. It sought to eventually convert a time-bound micro-site into a revenue generator.

Solution
Extensive use of Flash allowed iridium Interactive (ii) to generate clips of actual activities and daily rituals during the Puja period. Visitors from anywhere in the world could post pictures of Puja pandals on the site. Various images of the rituals were updated on a daily basis for the entire period of the puja.
The site did not stop at just visuals. In a bid to be interactive and creative, it also innovatively incorporated Puja-inspired games, greeting cards, Puja songs, and recipes by the chefs of some of Kolkata’s famous hotels and restaurants. To reinforce the Bengali feel and aura, even the screen savers and wallpapers have been designed and created by Bengal’s finest artists, all downloadable onto a mobile phone.
A complete section has been devoted to the legend of Durga. It talks about the Goddess’s triumph in a unique and non-conventional way that would appeal to the young.

Results
iridium has created a forceful platform for the worldwide online broadcast of the Durga Puja celebrations. The site initially started out as a short-term one that would run for 3 months. However, because of strong demand and interest in the site, it is now live around the year. The sheer liveliness, color and up-to-date persona of the site attracted over 10 million hits in a 15-day period! These high volumes have transformed the site into a value-added and cost-effective advertising channel. Consequently, there is now a high demand and competition for advertising space and marketing messages on the site.
ii designed and created this site that transcends geographical boundaries, to bring the cultural phenomenon of Kolkata to the world, and to unite the worldwide Bengali Diaspora. Ananda Utsav is now a global brand allowing ABP to reach a wider audience.
“Perhaps anandautsav.com helped the global Bengali community to get the truest feel of the Pujas. The fact that this true-blue essence of the Puja could be accessible from the comfort of their homes must have added to the site’s popularity,” an ABP source remarked.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

The Management Development Institute (MDI) is the country’s premier business school. It is located in Gurgaon and offers a range of academic programs.

Objective
MDI was looking at creating and developing appropriate tools and outlets to disseminate knowledge. MDI’s existing website had to be reoriented to make it a learning and interactive tool which reaches out to all its stakeholders. A second criterion was to highlight the research orientation of the institution. And finally, MDI wanted to create a large online community, with the website acting as the driver for this. in short, what MDI was actually looking for was a virtual campus.

Solution
To revamp MDI’s website, iridium Interactive (ii) adopted a step-by-step approach. It designed and implemented an exhaustive Academic Programs section, which furnished course details and fee information. Also incorporated on the site was a Research and Publication section, with synopsis of writings by faculty, and information on their availability. ii used cutting-edge technology to create an e-library, and tools to provide access to all electronic resources across the campus network. Users would also be able to access the latest in business and management information.
A separate placements section was developed for corporate recruiters and placement agencies to view student profiles. Other sections included a Faculty recruitment section, and a distinct Alumni section, linking to its own separate portal. To give the visitors a flavor of life at MDI, flash movies were incorporated into the site.

Results
iridium conceived, designed and implemented a website for MDI that includes and caters to all the stakeholders. The strategic goal of making the MDI website an all-inclusive, fully interactive virtual campus is exemplified by the various informative and useful highly useful sections. The result is a virtual MDI community.
The whole process of selecting and hiring students and faculty has been simplified. The creation of this portal enables MDI to carry out its core competence of ‘building leaders for tomorrow’ in a much better way. Finally, ii web-enabled much of the routine query and administrative work, resulting in cost savings for MDI.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

India’s largest car manufacturer, Maruti, was launching a new scheme allows NRIs to gift a Maruti car to a person in India. The scheme would offer NRIs special prices, payment options and home delivery services.

Objective
iridium Interactive (ii) has a long standing e-business and Internet solutions relationship with Maruti Udyog, and this new project only strengthened it further.
ii was required to create an online, web-based, transparent mechanism enabling NRIs to gift a car to a loved one in India. This scheme would not only create a new revenue stream for the client, but also enhance customer loyalty, and give a fillip Maruti’s branding efforts.

Solution
Working with the briefest of instructions provided, iridium created a micro-site for this project, within the Maruti mother site. The look and feel of the micro-site was kept consistent with the main site in order to maintain brand integrity. ii designed the site in a simple manner, providing straightforward navigation around the site. The whole process of buying and ordering was kept open and transparent to the visitor: from getting a quote, making a choice (on model, color, etc), and ordering a car, to paying for the purchase and keeping a track of the order. The forms were designed to capture important information in a non-intrusive manner.
The site provides the buyer with three different options for online payment: Credit Card, Swift Money Transfer or installments through Citibank. As a part of the assignment, ii also integrated the website with that of credit card companies and the bank’s payment systems.

Results
The sheer simplicity of choosing, ordering and purchasing a Maruti car online and paying through the Internet has captured the NRI imagination. The possession of a car in India is still a status- defining possession. So the simple and real possibility of gifting loved ones something as special as a car without the usual hassles has brought in some very tangible returns for the client.
Maruti is now selling cars through their innovative and evocative website. The very concept and its appeal won the company terrific goodwill, extended its customer base and branding mileage, while increasing customer loyalty.
The website is truly interactive, simple and easy to navigate. It is transparent and straightforward. This site responds to many NRIs wishes to be emotionally connected to their loved ones in India.
About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

Objective
The idea behind revamping the Numero Uno site was to maintain, and even enhance the aura that the company enjoys. It would also serve as a platform to showcase the company’s collections, and to expand the brand’s customer base. An underlying objective was to make the site a testing ground for fashion trends.

Solution
Numero Uno is associated with classy styles and a sensual attitude; this had to be reflected in its website as well. This was achieved through a vibrant portfolio section and various community building tools. ii used several flash effects: images that scrolled, faded and merged, with visuals of casually sexy models. A section was devoted to the various collections, designs and products launched by the client. The site also features an innovative movie about how a pair of jeans is created.
The ‘Fashion Forecast’ section enableS Numero Uno to test the waters of fashion trends. ii also created an online club within the site to enable Numero Uno to build a database of visitors and facilitate long-term relationship building. The site also seeks to expand the company’s audience and to create brand loyalty through the introduction of the Talent Support section. The Talent Support section is a very innovative way of bringing modeling talent to the fore by creating an in-house community of aspiring, would-be models.
The website now functions as a precursor to the company’s new collections and also as a very useful trend-spotting medium for their fashion designers.

Results
The exciting visuals and innovative design of the website mirror Numero Uno’s marketing and advertising campaigns and keeps the site aligned with the whole brand experience. The flash images, hi-definition visuals and flash effects combine to create a site that is a “must-see”. The result: the site receives numerous hits and a growing number of registered visitors. This in turn has helped extend the brand’s reach. The registered visitors get online promotional material, newsletters and information on forthcoming events, styles, and products.
The online club provides visitors with a peephole into the world of fashion. It also provides Numero Uno with an insight into the direction fashion is taking, giving it a head start in launching products to meet those trends; in short, the company’s efforts to be numero uno has been given a fillip by its online presence.
About ii
Iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

Objective
Amity wanted a website that reflected their international standards. They sought to have an innovative concept and design to showcase information on Amity. They were especially keen on providing an online hi-tech learning environment with an effortless navigation structure.
Amity assigned iridium Interactive (ii) the task of creating a website to reflect the reputation and excellence one associates Amity with.

Solution
To commence the task, ii first studied in depth how exactly Amity wanted its website to look, the features they was most keen on, and their priorities for an online presence. Based on these insights, ii used a combination of flash-based links and micro-sites to concentrate all the information and create a hi-tech, interactive and learning environment. The look, feel and the architecture of the site was designed to be uncluttered and visually attractive.
Since the majority of visitors to the site would be students, prominence was given to the presentation of the Programs and Admissions sections. The Schools under the Amity banner, Campuses and Higher Education sections, were placed centrally on the home page to enable direct and easy access. Since the site would have a number of micro-sites, ii had to collate and organize a vast amount of content, information and data. The micro-sites were designed with a consistent navigation format, and the information was focused and relevant to each micro-site. ii also built in a one-on-one online counseling module to provide students and counselors easy, comfortable and confidential access to each other.

Result
Since the revamping of Amity’s website, traffic to the site has increased, with an increase in the number of information-seeking hits. Also, navigation has been simplified to ensure a pleasant and user-friendly experience to visitors. The site has become a leading source of information on Amity. A testament to the usefulness and power of the site is the fact that most of the admissions to Amity’s several institutes are now chiefly done online. Not only students, but recruiters as well find it a key source of information. This has led to a massive reduction of costs, and has increased the operating efficiencies of Amity’s establishments.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.