Iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt.International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

• Aggregate the presence of multiple cities in one single website.
• Create brand presence for Wockhardt’s select specialties.
• Cater to specific stakeholders, particularly- international patients.

iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt. International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“Iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

T20- the latest cricket rave that has not missed any Indian’s glare. So much for cricket, where every Indian’s heart lies in, Indian Cinema is the next big thing that is closer or maybe even bigger than the cricket fever in India. Be it Bollywood, Tollywood or Kollywood ,Indian cinema has captivated Indians, and non Indians all over the world. How those dancing around the trees, and the song-dance sequences have caught the fancy of many international audiences and cinema lovers.

EGS- Entertainment Society of Goa wanted to felicitate 20 landmark Indian movies that have deeply impacted Indians over its 96 years of inception. Caught with the mammoth task of short listing many thousand movies made over these years, they decided to have a contest that takes every Indian’s opinion into account.T20 Indian Cinema (T20 abbreviated for top 20) was the website that was decided to be created to aid this contest.

This is when EGS approached iridium Interactive to make an online portal for their contest that must go live within a day. As hard as it sounds iridium pulled it off brilliantly within 14 hours, much to ESG’s delight. Comprehensive and ease is what defines this website. This contest was run on that portal from November 10th to 29th.
With an over whelming response from all over the world, ESG and its esteemed panel of judges were able to bring down the long list to the top 20 movies, loved and appreciated by Indians worldwide. On November 30th EGS awarded these movies at the International Film Festival of India also known as IFFI in Goa

Living up to the famous jargon “keep it simple and swift” iridium thus makes another website in record time for another satisfied client.

Living up to the famous jargon “keep it simple and swift” iridium thus makes another website in record time for another satisfied client.

Just as important is your name to your identity, a company’s website is their identity.

Any company marketing online would like their customers to identify with their brand.Creating a wonderful website paves to generating good user experiences which ultimately leads to brand visibility and loyalty. More often people do not realize the power of strong web presence and impacts on user perception about their brands.

TGV Group is one company that realized this importance and approached Iridium Interactive to revamp their 12 yr old website in to a fresh, new website. There were many problems that their old website faced. First being their company is a conglomerate and their existing website did not showcase all their brands and companies in one single website. They wanted an all encompassing, integrated website that shows all their brands and companies together in one website. Secondly, since their existing website was 12 years old it was not updated to their latest market standing. Their company had grown multifolds during this time, they had entered new ventures, created more brands, which was invisible to their customers, TGV wanted an updated website. “Our website was ancient and old it needed an urgent overhaul and upgradation that enhances our brand visibility.”- asserts a TGV representative

Keeping all this in mind it was iridium Interactive’s responsibility to create an integrated and updated website for TGV and also upgrade their online customer services.

“We had to take a holistic approach in creating this website that caters to all their requirements. TGV was looking at creating brand visibility and this is what iridium Interactive helped them achieve.” As stated by Sriram Bharatram, CEO and founder of Iridium Interactive.

“We started with raising basic questions that need to be addressed while making any website like; who are the user? What will they want from the website? How do they browse sites? How do we showcase TGV’s brand to their customers? With our brainstorming we came to a conclusion that TGV’s website had to be structured in a well defined fashion, clearly linking industries they work in and the companies in each industry”.

Their home page was structured in a logical yet simple way. Every dimension of their business was divided into categories and subcategories. Their business was broadly categorized with 4 main industries namely: Manufacturing and Exports, Pharma and Health care, Power and infrastructure and finally Hospitality and education- the core activities done by TGV. Respective companies were then listed within these broad companies. Users can browse through many topics and headings within a single frame. Financial results, contact information specific to every brand and company was clearly segregated and interlinked.

iridium Interactive also ensured that it preserved a separate brand identity for every company under TGV Group yet integrating it with the corporate website. TGV had two other websites for their brands: SRHHL Industries Ltd. and Rayalseema Alkalies that was integrated with their corporate website.

It also made sure that it created maximum brand exposure for TGV; this was done by highlighting TGV’s logo at every possible opportunity.

iridium Interactive suggested that live chat process was an efficient way to enhance customer services across the group. This process allows Online as well as offline interaction between the customer and companies. This was an instant hit with the customers.

Immediately after the launch of their Beta version website, TGV received 20 online feedbacks on their website and 4 offline chat messages. If the Beta version generated such interest in their customer one can only imagine the impact the actual website must’ve made on TGV’s customers.

What did it take iridium Interactive to design and develop this all encompassing and successful website for TGV? “A lot of brainstorming, white boarding and a holistic, simple approach in creating brand visibility for TGV.”- As told by iridium’s team member.

Our satisfied customer’s testimonials:

“Sriram Bharatram and his iridium Interactive team have been phenomenal throughout this project tenure. The team at iridium Interactive hears out issues with a keen ear and enthusiastically involve themselves in bringing out the best solution to all our problems. They developed an excellent end product that left us completely satisfied. I would definitely recommend iridium Interactive to other companies alike.”

“iridium Interactive developed our fresh new website that showcases all our latest endeavors and our many product brands and companies is one single website. Our brand is now visible to the larger audience which is playing out very well with our existing and potential consumers.”

AGI Glaspac, the second largest container glass manufacturer in India was looking at revamping their outdated website. They approached iridium Interactive to create their new website aimed at creating brand awareness and online presence for their company.

AGI had major issues and concerns that had to be addressed while designing their website:

• Refurbish their old website as it did not show all the products and value addition services provided by AGI Glaspac.
• Enhance their online visibility to increase their exports business.
• Showcase the new factory they were putting up in Hyderabad that boasts of honing the latest technology in Glass Industry.

Inorder to kick start the designing process, iridium Interactive began researching the online presence of 8 glass industry players. This allowed iridim Interactive to understand how the industry players are showcasing their products and decide the inherent features and functionality that should be present in the AIG Glaspac‘s website.

iridium Interactive then thoughtfully segregated and interlink all products into categories and subcategories allowing the users to browse through all sections with ease. Moreover explicit description of every product including colour, weight, cost, and most importantly contact details was provided in the website. , bottle design and metrics

AGI Glaspac provides complete end to end services which were not displayed in their marketing collaterals. Right from design creation to creating moulds, production, screen painting, protective coating and finally packaging was not properly conveyed to their customers. These services were made rather apparent to the users in the new website with the addition of a new categories and visuals.

AGI Glaspac had expressed its desire to promote their company as a glass industry player and market their glass products. Taking this cue the iridium Interactive‘s creative team stepped in to innovatively design their home page and website. AGI Glaspac‘s brand was apparent the moment users entered this site, which shows graphics of a glass factory with an animated conveyor belt and moving glass bottles. Each moving glass bottles had a website category on it that user can click on which leads them to the desired category page. This made the user experience fun and allowed them to get engaged with the site and explore all dimensions. Quotes on glass and glass industry were also strewn all over the website to create brand visibility.

The creative team also provided meaningful display and visuals to the entire website like enlarge photographs options with every category and embedded google map application with the contact information.

Potential and actual customers now have the option to get into detailed analysis of the products they intend buying in a single online experience.

The site was an instant hit in the glass product manufacturing industry as well as with the glass product consumers. The General Manager of AGI Glaspac said,

“We wanted to give elevate AGI Glaspac‘s brand awarenessand boost user experience through our revamped website. iridium Interactive designed a wonderful site that provides great buying and selling experience and showcases our products and services in the best possible fashion.”

Kalanjali, launched by the Ramoji Group, is a tribute to Art, and a celebration of beauty. Kalanjali is India’s first fully functional E-Mall for arts and crafts. It showcases the rich Indian tradition, history and culture, through beautiful, rare and exquisite pottery, metal ware, woodcrafts, paintings, textiles and more.

In seeking to revitalize its existing website, Kalanjali had a two-pronged objective. Firstly, through its external face, it wanted to reach newer markets, both domestic and global. And this could be done by providing a rich and easy-to-use platform to market an exclusive portfolio of products, and offer high-quality and personalized service to customers. The platform would have to be conceived of as an e-commerce one, allowing an efficient shopping cart management, smooth payment transaction and perfect order status tracking.

For the internal customers, Kalanjali sought to provide a suitable interface to manage the administration of the site, and smooth integration with the Land Application. The objective here was to provide the flexibility and ability to integrate various marketing tools and tie-ups in the future, including statistical and analytical reports of website activity.

Kalanjali chose iridium Interactive (ii) as its partner in creating and preserving this bit of Indian heritage online.

ii commenced the engagement by defining the scope of work in terms of technology, design and development. The website was designed to have a rich look and feel, with an easy-to-se interface. For the customer, ii created a payment gateway integration system comprising a secure mechanism for online payment through credit cards. The design and information structure of the site was revitalized to truly reflect the beauty of the artifacts being advertised.

For the internal team, a Self Administered Module was developed, functioning as the admin login to monitor activities, respond to queries and feedback and maintain a client database. Also included was a Catalog Management System to facilitate easy navigation through products, categories and other links on the site and to allow for efficient capture of client information, like history of purchase. Finally, the back-office of the website used a Content Management System (CMS) that could be easily operated by a non-technical person. A CMS also offers various exciting possibilities to enhance the richness and creativity of a website.

All leading to easy shopping cart management, smooth payment options and reliable order tracking.

Recently the Web Accessibility initiatives taken up by iridium Interactive were featured by ETV2 in ETV2 News.Here goes a synopsis

Visually challenged software engineers are part of the workforce at iridium Interactive which works towards making web pages accessible. Accessibility is more than making a website compatible, it’s about making the pages friendly to the blind.
We can view the world by just sitting infront of our computers. News from space to mango pickle recipe can be known. But blind people who form 10% of total population cannot utilize the information and services available on the internet.

iridium Interactive is actively involved in the cause of disability and web accessibility, engaged in research and testing to make web accessible to the blind, and in this initiative they are supported by Nasscom.It is unfortunate that visually disabled need to take some one’s help to use Computers. With the emergence of screen reader software that reads out the contents of webpage, the visually impaired people have finally been able to enjoy access to the vast amount of information and services available on the internet.This software cannot, however, read all the pages on the web, because the pages are partially /completely inaccessible due to a myriad of reasons.

To overcome this problem iridium Interactive, in association with Enable India has taken up the cause of Web accessibility. Currently iridium Interactive is working on a project to make rediff.com accessible .The tester for this new emerging software is also a visually impaired- Rakesh Paladugula. The vision of iridium Interactive is to make web pages accessible to people with various levels of visual disability.

Have you ever wondered what a wonderful art it is to make beautiful statues out of mere boulders? We at iridium Interactive are blessed with the excellent opportunity to help companies build strong online presence from scratch to esteemed heights. Here is one such case study on Bharat Infratech which started off from being an unknown with great ideas and is now everywhere.

The Bharat Group was an emerging player in Real estate, a virtual unknown in the market when they approached us. They wanted to build high-end apartments which were aimed at the upper class and wanted our help in the online medium. This case study is

special because it is the real estate business, the business which is looked down in India and is not valued much in terms of business ethics, in such a situation we had to attract people to come and invest

heavy amounts in high end flats. So we planned a 3-phased strategic website.

At the 1^st phase we created an attractive website and then planned to map it with real estate customer behavior of the high target group.The major

problem with the real estate investments is the fear of investing a large amount of money with little assurance.So our 2^nd job was to maintain transparency which we achieved through webcams

beaming live pictures from the site through which people get to know the work going on with out visiting the work place frequently.

For instance a person staying in LA bought a flat, he no more needs to send his parents all the way to the construction site and see if every thing is going well. He can just sit at his desk,

go through the live webcams and know how the construction work is going on. This makes life simpler reducing all the transaction costs and more over the site offers you 24*7 services. We displayed the work progress in the form of photos and videos and also certificates and permission letters on the

website so as to assure

the customer about the safe running of the construction work. All fine and done, at the 3^rd

phase we designed a customer interaction mission through which the costumer comes to know about his accounts and can immediately question the concerned person in case of any discrepancy.

So all set and done and was a great success, where is iridium Interactiveplaced? We planned for online/offline synchronization which maintains a clear identity across the banners, hoardings and the website. Every banner, hoarding and the website has ii’s web link. The Regal branding offline was reflected in the website to the letter literall. Bharat Infratech project was aimed at the highest class and it was our responsibility to maintain the site in a way that would impress our customers and we are very thank full to Bharat for their meticulous involvement. We learnt so much from them and it will be our internal knowledge now.

Today Bharat Infratech is a great success and we at iridium Interactivetive wish to maintain the good will through continuous online campaign, banner ads and soon we will be starting online public relations’ and media works. With just one banner we could double the visitor

rate, so we wish to achieve greater heights in the near future in partnership with Bharat Infratech. Today Bharat is one very satisfied customer of ours and we wish to extend our relationship to serve them at our best.

iridium Interactive would like to thank Prateek, Dr.Sangeetha, Dr. Sanyal (Dean Academics) and one of the senior Alumni- MDI Alumni president Mr. Aunrag Batra (CEO- exchange4media.com). Without their support and confidence in iridium Interactive team, it would not have been possible to meet the project deadline. MDI Alumni site was launched on “National Alumni Meet ‘08” and the sheer joy of rejoining the MDI Alumni through this site was quite overwhelming. Comments: It has already started giving positive responses in terms of getting certain referrals..!!