Say you want a Revolution….We all want to change the world.

This legendary Beatles song resonated loud and clear – as the ii team set forth to start a revolution.

Revolutions are usually reserved for overthrowing despots and reforming states. Not cufflinks. But with a radical design concept and service ethos, ARMREVOLUTION came up with a new reason to get excited about fastening your sleeves. Goodbye, buttons. The revolt is underway. iridium Interactive™ has been closely involved in this Revolution. It is the official online partner of ARMREVOLUTION, to create the web community of eminent people to join the movement on http://www.armrevolution.com/. Currently available by appointment in New York and London, ARMREVOLUTION realizes that you don’t want to go out of your way for cufflinks; they bring the goods to your home or office. You won’t find anything like them on the wrists of the sterling silver t-bar crowd. Cut from Japanese steel, their look draws inspiration from architectural forms with a heavier feel (to make them noticeable, but not too noticeable). But it’s not just about the links (it never is). They are priced $695-$750.

After you select your pair, they are individually etched with a serial number and hand-delivered in an impressive black and red box. This serial number grants you access to a new web community showcasing AR films (featuring the Bond-like AR Girls), early previews of new designs and invitations to members events that are less about dominating the world and more about networking with the French Cuff crowd. Call it the cufflink underground.You can also catch the Bondlike girls on the slickly made films featured on the site.