Churning out Websites faster than T20 tournament

iridiumInteractive — Tue, 01 Dec 2009 06:16:53 +0000

T20- the latest cricket rave that has not missed any Indian’s glare. So much for cricket, where every Indian’s heart lies in, Indian Cinema is the next big thing that is closer or maybe even bigger than the cricket fever in India. Be it Bollywood, Tollywood or Kollywood ,Indian cinema has captivated Indians, and non Indians all over the world. How those dancing around the trees, and the song-dance sequences have caught the fancy of many international audiences and cinema lovers.
EGS Entertainment Society of Goa wanted to felicitate 20 landmark Indian movies that have deeply impacted Indians over its 96 years of inception. Caught with the mammoth task of short listing many thousand movies made over these years, they decided to have a contest that takes every Indian’s opinion into account.T20 Indian Cinema (T20 abbreviated for top 20) was the website that was decided to be created to aid this contest.
This is when EGS approached iridium Interactive to make an online portal for their contest that must go live within a day. As hard as it sounds iridium pulled it off brilliantly within 14 hours, much to ESG’s delight. Comprehensive and ease is what defines this website. This contest was run on that portal from November 10th to 29th.
With an over whelming response from all over the world, ESG and its esteemed panel of judges were able to bring down the long list to the top 20 movies, loved and appreciated by Indians worldwide. On November 30th EGS awarded these movies at the International Film Festival of India also known as IFFI in Goa

Living up to the famous jargon “keep it simple and swift” iridium thus makes another website in record time for another satisfied client.

Bollywood and Online Marketing

iridiumInteractive — Thu, 07 Aug 2008 02:37:20 +0000

Circa 1972
Bollywood has given us many scientific discoveries and hypotheses.
Good old fiery villain, Ajit, arguably had some amazing patent pending TORTURE TECHNIQUES up his villainous sleeve:

“JAAAANI – Voltage Badaaao-Currrrent Badaaao..Uska Resistance Kum Ho Jaayega”….
Even better technique:
“Usko Liquid Oxygen mein bundh kardo…..Liquid usko Jeeene Naheen Dega; Oxygen Usko marne Naheen Dega”

Circa 2008
In the light of this amazing history , the embracing of the new wave technologies by Bollywood is not surprising.
The active blogging by Big B and Small A are known to all.
The current activities being executed before the launch of a Bollywood film “PHOONK” by RGV is another fantastic case in point…..
This can be a case study of how to build the curiosity and community cascading effect for a brand.
Small but sure steps taken by RGV:

Writing in his own blog for the rationale to make such a film – ( a scary spooky film)
The Film Website ( www.phoonk.in) – designed and ready on the websphere well before the launch of the film
The Website has teasers, picture galleries, videos of the film in the making.
Smartly, the website also has features for trade enquiries like distribution, music rights etc
Groups have been set up on Facebook and Orkut.. Highly active members are already building the buzz thru these groups.
The website also has links to the Groups prominently placed on the homepage too. Fantastic idea to drive membership and awareness for the new groups.

RGV has even posted a challenge – asking anyone to watch the film alone in an empty theatre. Even before the launch of the film, a buzz has been created for the challenge- with many among the bold and beautiful coming forward to watch the film alone !!

I am no diehard fan of RGV – but would surely doff my hat to him for the smart manner of embracing the web medium to reach the audiences smartly.

Notwithstanding what FRIDAY has instore at the box office, RGV sure does pack a few spooky punches.

Iridium Interactive Blog » Bollywood

Churning out Websites faster than T20 tournament

Bollywood and Online Marketing