Objective
Visit Bengal during the 10-day Puja period and the sheer vibrancy, fervour and joie de vivre in the environment will stun you. And such an experience begs to be broadcast to a larger number of people who can enjoy it from their armchairs. The motive behind launching such a website was to portray online the daily rituals, color, excitement and vibrancy of the Durga Puja festival; to provide a platform which would enable visitors from all around the world to relate to the events happening somewhere in West Bengal; and to allow for contributions from and interactions between visitors worldwide. ABP also wanted to keep the site ‘alive’ and updated on a minute-by-minute basis. It sought to eventually convert a time-bound micro-site into a revenue generator.

Solution
Extensive use of Flash allowed iridium Interactive (ii) to generate clips of actual activities and daily rituals during the Puja period. Visitors from anywhere in the world could post pictures of Puja pandals on the site. Various images of the rituals were updated on a daily basis for the entire period of the puja.
The site did not stop at just visuals. In a bid to be interactive and creative, it also innovatively incorporated Puja-inspired games, greeting cards, Puja songs, and recipes by the chefs of some of Kolkata’s famous hotels and restaurants. To reinforce the Bengali feel and aura, even the screen savers and wallpapers have been designed and created by Bengal’s finest artists, all downloadable onto a mobile phone.
A complete section has been devoted to the legend of Durga. It talks about the Goddess’s triumph in a unique and non-conventional way that would appeal to the young.

Results
iridium has created a forceful platform for the worldwide online broadcast of the Durga Puja celebrations. The site initially started out as a short-term one that would run for 3 months. However, because of strong demand and interest in the site, it is now live around the year. The sheer liveliness, color and up-to-date persona of the site attracted over 10 million hits in a 15-day period! These high volumes have transformed the site into a value-added and cost-effective advertising channel. Consequently, there is now a high demand and competition for advertising space and marketing messages on the site.
ii designed and created this site that transcends geographical boundaries, to bring the cultural phenomenon of Kolkata to the world, and to unite the worldwide Bengali Diaspora. Ananda Utsav is now a global brand allowing ABP to reach a wider audience.
“Perhaps anandautsav.com helped the global Bengali community to get the truest feel of the Pujas. The fact that this true-blue essence of the Puja could be accessible from the comfort of their homes must have added to the site’s popularity,” an ABP source remarked.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

India’s largest car manufacturer, Maruti, was launching a new scheme allows NRIs to gift a Maruti car to a person in India. The scheme would offer NRIs special prices, payment options and home delivery services.

Objective
iridium Interactive (ii) has a long standing e-business and Internet solutions relationship with Maruti Udyog, and this new project only strengthened it further.
ii was required to create an online, web-based, transparent mechanism enabling NRIs to gift a car to a loved one in India. This scheme would not only create a new revenue stream for the client, but also enhance customer loyalty, and give a fillip Maruti’s branding efforts.

Solution
Working with the briefest of instructions provided, iridium created a micro-site for this project, within the Maruti mother site. The look and feel of the micro-site was kept consistent with the main site in order to maintain brand integrity. ii designed the site in a simple manner, providing straightforward navigation around the site. The whole process of buying and ordering was kept open and transparent to the visitor: from getting a quote, making a choice (on model, color, etc), and ordering a car, to paying for the purchase and keeping a track of the order. The forms were designed to capture important information in a non-intrusive manner.
The site provides the buyer with three different options for online payment: Credit Card, Swift Money Transfer or installments through Citibank. As a part of the assignment, ii also integrated the website with that of credit card companies and the bank’s payment systems.

Results
The sheer simplicity of choosing, ordering and purchasing a Maruti car online and paying through the Internet has captured the NRI imagination. The possession of a car in India is still a status- defining possession. So the simple and real possibility of gifting loved ones something as special as a car without the usual hassles has brought in some very tangible returns for the client.
Maruti is now selling cars through their innovative and evocative website. The very concept and its appeal won the company terrific goodwill, extended its customer base and branding mileage, while increasing customer loyalty.
The website is truly interactive, simple and easy to navigate. It is transparent and straightforward. This site responds to many NRIs wishes to be emotionally connected to their loved ones in India.
About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

Objective
The idea behind revamping the Numero Uno site was to maintain, and even enhance the aura that the company enjoys. It would also serve as a platform to showcase the company’s collections, and to expand the brand’s customer base. An underlying objective was to make the site a testing ground for fashion trends.

Solution
Numero Uno is associated with classy styles and a sensual attitude; this had to be reflected in its website as well. This was achieved through a vibrant portfolio section and various community building tools. ii used several flash effects: images that scrolled, faded and merged, with visuals of casually sexy models. A section was devoted to the various collections, designs and products launched by the client. The site also features an innovative movie about how a pair of jeans is created.
The ‘Fashion Forecast’ section enableS Numero Uno to test the waters of fashion trends. ii also created an online club within the site to enable Numero Uno to build a database of visitors and facilitate long-term relationship building. The site also seeks to expand the company’s audience and to create brand loyalty through the introduction of the Talent Support section. The Talent Support section is a very innovative way of bringing modeling talent to the fore by creating an in-house community of aspiring, would-be models.
The website now functions as a precursor to the company’s new collections and also as a very useful trend-spotting medium for their fashion designers.

Results
The exciting visuals and innovative design of the website mirror Numero Uno’s marketing and advertising campaigns and keeps the site aligned with the whole brand experience. The flash images, hi-definition visuals and flash effects combine to create a site that is a “must-see”. The result: the site receives numerous hits and a growing number of registered visitors. This in turn has helped extend the brand’s reach. The registered visitors get online promotional material, newsletters and information on forthcoming events, styles, and products.
The online club provides visitors with a peephole into the world of fashion. It also provides Numero Uno with an insight into the direction fashion is taking, giving it a head start in launching products to meet those trends; in short, the company’s efforts to be numero uno has been given a fillip by its online presence.
About ii
Iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of Delhi, it plans to develop Moolchand Medcity as Asia’s largest single site multi-specialty hospital complex (6 specialties, 1000 + beds).

Objective
People have an inane fear of hospitals and doctors, perceiving them in a negative light. In actuality, this dislike stems from a fear of disease and not the hospital per se. Moolchand is well aware of this, and hence wanted to create a hospital and healthcare environment where people could be comfortable and feel at home, putting their fears side. And what better way to ensure such an experience than ask the people themselves how they would expect the ideal hospital to be? Out of this was born the “My Dream Hospital” project. Moolchand decided to launch an innovative campaign to hear the voice of India, and to find out what patients and caregivers expect from healthcare today.

Solution
Moolchand Medcity launched its ‘My Dream Hospital campaign’ in Delhi. The idea behind it is to push the consumers for suggestions, and queries, and of course their dreams, so as to incorporate the selected ideas in the making of their dream hospital. This was implemented by building a creative and interactive website that would act as a launchpad.
iridium Interactive (ii) was chosen to carry out the task of building a website to capture the dreams and expectations the consumers have from their ‘dream hospital’. On the website, people can post their wishes, as well as view other people’s expectations in the ‘Hall of Dreams.’ Additionally, ii built the website on an interactive platform with action scripting technology, providing access to people to view their dreams taking shape through photographs and videos of the selected suggestions being implemented in Moolchand. The highlight of the website is that it is fully interactive experience. The website has an innovative and ‘fun’ look to it, as opposed to other healthcare websites that tend to be relatively clinical.
The site also uses viral marketing tool, allowing and encouraging visitors to share their experiences with their friends.

Results
ii’s efforts were very well received, offering as they did a novel experience for users. ii and Moolchand have together created a customer-focused portal where user experience and user suggestions are of the utmost priority. The website has become the perfect gateway for dreams and their making. Visitors now share and post their suggestions, recommendations and expectations they have of an ideal hospital.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

Inman Stories is a California-based digital media company specializing in the creation, production and distribution of original video content via the internet and other emerging technologies. They boast a global network of highly-skilled producers, editors, and videographers who produce, shoot, and edit 3 to 5 minute video stories built around luxury homes, people, companies, destinations, and more.

Objective Inman was seeking an online video magazine solution which could maximize value from ads and give greater reach to branding efforts. They wanted to reach and captivate that elusive click- through visitor. Inman also wanted a solution offering tighter and more pin-point measurement metrics.Inman chose iridium Interactive (ii) to build and tell its story online.

Solution ii’s research resulted in several insights on satisfying clients’ needs. High speed internet and broadband services have created an intense vein of demand for rich web content, and ii created a site with the ability to place 5 to 7 minute films that tell unique stories of places, spaces and faces. The look and feel of the online medium simulates a print magazine, with the added magic of moving images and voice-over. We ensured that the embedded technology offered speedy downloads and converted ‘traditional’ web content into digital video. The creative team of iridium came up with some very simple yet innovative techniques to put together this site, using simple on-demand video modules, technology that enables easy syndication of content, And Video Content Management for creation and publishing. The convenient advertising placement rivals that of television. To make viewing hassle-free for the user, we used Flash and did away with the need for any special plug-ins. From a purely business side, we built in capabilities for advertising management, syndication management, reporting metrics and precise viewer targeting. Additionally, ii also hosts the site and offers website maintenance.

Results ii has the distinction of having created the world’s first digital video magazine, giving web viewers a far more thrilling and interactive online experience. We optimised the technology used to ensure that there was very little buffering during downloads, leading to a superior and more satisfactory user experience.In a way, online real estate information [KS1] dissemination has been revolutionised, and ii tied up syndication alliances with the world’s leading portals like Yahoo, MSN, etc. which are now generating very satisfying revenues for Inman. By hosting and maintaining the website we are able to ensure that the site is problem and glitch-free.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

Media Lab Asia (MLAsia), a not-for-profit R&D organization, works on the paradigm of collaborative research in the task of developing relevant and sustainable technologies and culturally appropriate solutions and bringing them to the daily lives of people. The objective of the organization is to bring the benefits of ICT to the common man.

ObjectiveThe aim of the Punarbhava (literally meaning ‘renewed being’) project was to build a comprehensive Internet portal which would function as a gateway to specialized information for people with disabilities, and all entities involved in this sector. MLAsia was looking to create a one-stop information service in cyber space to find information, discuss issues, network, find employment, look for assistive devices, seek redressal of grievances, undergo training and much more. The challenge was to keep the design simple and the site easily accessible by the audience it was intended for – the differently-abled. In this endeavor, MLAsia chose Iridium Interactive (ii), already established as a crusader of the cause of web accessibility.

Solution proposed iridium Interactive built a comprehensive website (www.punarbhava.in) rich in information on the disability sector in India. The website was designed to function as an information database, sourcing relevant news on a daily basis, and listing the assistive devices available for the disability and rehabilitation sector. Careful attention was paid to make sure that the website was easily accessible by the disabled. Towards this end, the site has been designed for 1024*768 viewing to allow access by all screens. Hyperlinks are written with tags and cascading style sheets (CSS) are used for visual layout, while frames have been avoided. The color scheme has been selected to ensure that there is sufficient contrast between text, background and links, and the site uses only non-serif font types for readability. Page content has been structured for ease of navigation and takes into consideration the different technology visitors may use to access the site, for example, speech readers and screen magnifiers. The Punarbhava site features resources like films, documentaries and publications that deal with disability, and lists institutions in the sector (vocational training centers, etc). Users can access a complete database of NGOs working in this field in India and network with sponsors to finance projects for the welfare of the disabled. They can also download all government orders, laws, circulars related to disability and disability certificate forms. Additionally, the website features a section, “Connect”, which includes online chat, blog, discussion forum and newsletter, making the site interactive and participative.

ResultsThe website has proved to be a comprehensive warehouse of information on the disability sector in India. It provides useful and updated information, and also a platform to engage in dialectic and discussion on the disability sector. Feedback shows that users have found the website design friendly and easy to use. Through the efficient use of ICT and the web medium, Punarbhava ensures that the disabled can also use the resources of cyber space in an informative and interactive manner.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

NASSCOM is a global trade body with over 1200 members, of which over 250 are global companies from the US, UK, EU, Japan and China. NASSCOM has 6 regional offices spread across India (comprising six departments), and around 100 members. Employees of NASSCOM are mostly involved in activities like preparing consulting, IT trade and other IT industry practices reports.

Objective
NASSCOM has a repository of hundreds of documents in HR, research, consulting, white papers, case studies and more, all in various formats and file sizes. For NASSCOM these resources are a wealth of information, and need to be managed appropriately. NASSCOM needed a more efficient way of managing, updating & distributing important documents.They were also looking to take advantage of internet-based technologies to enable employees of various teams to work together efficiently and in a seamless manner. Finally, NASSCOM wanted to improve interaction between employees and administration, create a sense of community among the team members and offer employees a common platform to share team views and get updates on the happenings at NASSCOM. Given iridium Interactive‘s (ii) extensive experience and impeccable track record with building such systems, NASSCOM confidently handed the project over to us.

Solution Proposed
For NASSCOM, ii deployed an intranet solution using Microsoft Office Sharepoint Server 2007 (MOSS 2007) as the development platform. The intranet provides relevant information to users engaged in research, events, forums, initiatives, HR and GTD activities.The intranet solution leverages the power of MOSS 2007 in creating collaborative workspaces, allowing for efficient maintenance of a document library, facilitating a reliable enterprise wide search and connecting the users through portals.Team sites were created, consisting of special privileges for team members, allowing them to share their collaborative documents/calendar and team details. The ‘GYAANX’ document library section enables employees to easily search for and view documents under various categories. Another interesting feature is ‘My Workspace’ – a personalized section for each employee of NASSCOM, where they can publish their personal profile and activity chart. Other innovative add-ons provided by us include board room/dial-in bridge booking, quizzes and polls, leave applications, and public forums. ii also made use of third party application integration for features like Global Time Zones, Currency Converting and Live Stock Exchange Updates.

Results
The solution implemented by ii has proved beneficial for the internal users of NASSCOM. It has become much easier to search for and use relevant documents. “The central document repository that we created is helping our employees find standardized documents and reports in one place, which saves time,” points out Avinash Raghava, Northern Region Manager for NASSCOM. Additionally, NASSCOM employees and administration now have a mode in which to communicate their interests and viewpoints. All in all, a sense of community has been created for the users. Innovative features such as Employee Facebook, Employee of the Month, Editor of the Month, etc. have been received very well by the employees and the administration.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

The Moolchand Hospital in Delhi has a 50-year tradition of providing excellent healthcare. At its Medcity campus, Moolchand offers more than 40 super-specialty round-the-clock services like Emergency, Ambulance, Radiology, Pathology, Blood bank, Pharmacy and Healthcare education.

Objective Moolchand has a number of departments with a large user base of around 300 members. The hospital administration’s main objective was to reduce the prevalent internal communication barriers, and thus enhance employee retention strategies. This meant chronicling events and happenings in an informative manner, managing intellectual property by documenting it appropriately, and enabling online conversations among employees and administration. An underlying objective was to reduce operational costs and build a system that would help lower future costs.Sensing a need to empower their employees, the Moolchand management approached iridium Interactive (ii) to build an integrated platform to meet their objectives. And for us at ii, it was an opportunity to apply, and build on, our expertise in multiple arenas – the healthcare domain, where we have time and again proven our competence, and Enterprise 2.0, one of our core practice areas.

Solution The ii creative and technical teams put their heads together to craft ‘Veda’ – an intranet solution that is a blend of visual appeal and technology, powered by Microsoft Office SharePoint Server 2007. Veda offers a range of innovative and well-thought out services, including document management, enterprise search, e-greetings, discussion forums, suggestion boxes, event announcement sections and an employee directory. ii also created a “Knowledge Bank” to empower employees through information, and a “Moolchand Management System” which enables them to view/upload/download documents categorized under various departments. Another highlight (much appreciated by employees!) is the “Complaint Management Database” which allows employees to register a complaint and subsequently track its status. A discussion forum for physicians’ discussions and individual workspaces for each employee – these too play their role in encouraging intra-organization communication and knowledge sharing.

Results Today, Veda has opened up many conversation forums -be it amongst employees or between employees and the administration, thus breaking down internal communication barriers. Veda has assured continuous access to documents and has eliminated the manual management and distribution of documents. Veda has also made it easier to find members within a particular department. In a larger context, it has created a sense of community for dispersed users. Above all, from the organization perspective, it has succeeded in increasing employee retention by providing a single platform collaborative space, and encouraging teamwork.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

Modicare is the country’s leading distributor of consumer goods like personal care, laundry care, home care, and auto care products, food & food storage, education & toys, agricultural products, stationery, color cosmetics & skin care products. It is a multi-level marketing company that works with home-based businesses, and has 750,000 consultants all over India.

Objective

Modicare had an initial presence on the web, but more like a brochure with no interactive / transactionalfeatures. Modicare came to iridiumInteractive (ii) for help in achieving maximum retail efficiency, by boosting revenues and reducing operating costs through complete cross-channel integration. They wanted to transform from being a brick-and-mortar business to being a click-and-mortar one, and redesign the shopping experience for their customers. Another of their many objectives was to connect consultants and clients all over India via the net.

Solution

Given the multiple objectives, ii had to first scratch its head on where to begin! The first move was to think out a strategy and a business blueprint for converting this brick and mortar business to an online one. To more than quadruple the number of SKUs offered by Modicare.com without increasing physical inventory, ii helped Modicare invisibly and seamlessly link its realtime inventory system to that of the key contract manufacturers. ii also worked on redesigning the shopping experience, and enhancing site navigation and systems architecture. In addition, dozens of ease-of-use features were added, such as custom shopping lists, persistent shopping carts, and “bread crumbs.” The final step of the engagement was to provide a virtual office for the distributors, allowing each distributor access to his own portal where he can manage his business and conduct all commercial operations. While working on the project, ii had to ensure that the new portals were integrated seamlessly with existing legacy and supporting systems. This required the involvement of three separate entities: head office, retail outlets & the portals. Integration of the separate infrastructures of these three channels created its own technology and business challenges There were a large number of people who worked on this project, both from the client and customer sides. ii helped define the cross-channel integration project and then worked on developing key front-end and middleware components to make this happen. Within six months, Modicare and ii had done it. The portals were up and running.

Benefits
The new product launch was done in a span of 25 days. The convenience offered to the distributors through the portal is such that on an average, there are about 100 transactions happening per week with an average order value of about $25 to $150. The new website allows customers to find all they need with just one click, thus improving the browse-to-buy ratio. Through a series of front-end and back-end initiatives, ii has helped 55 retail stores of Modicare, Internet channel, catalogs, kiosks, point-of-sale systems, and more than 750,000 distributors from 2,000 odd locations work together to create a seamless customer experience. Integration of the portals with Modicares’ retail outlets, head office and warehouses led to the achievement of the Modicares’ ultimate goal – true cross-channel integration. As part of the support services, ii is also offering 24/7 online customer services to the distributors, and Modicare is “pleased with the bottom-line business impact that Iridium Interactive has helped us create from our investments in these new technologies,” (Samir Modi, President, Modicare)

About ii

iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.

Fortis Healthcare is India’s fastest growing healthcare chain, with facilities spread across North India. It offers super-specialty and multi-specialty treatment at its hospitals, creating a world-class integrated healthcare delivery system. The Fortis Group – including the Escorts Hospital Group – has 12 facilities.

Objective

“The sum of the parts is greater than the whole.” Fortis wanted to create several micro sites linked to the mother site in a manner as to allow for future additions. But at the same time it sought to avoid the clutter which would arise from excessive information in the several micro sites. To manage this vast store of content and package it in manageable and web friendly proportions was a challenge. Fortis was also insistent that the websites should mirror and highlight Fortis’ medical and intellectual leadership in the healthcare sector.In a follow up to its success with previous healthcare sites. iridium Interactive (ii) brought to bear its experience in creating multiple micro websites for Fortis.

Solution

ii came up with an overall design that integrated independent micro sites featuring the individual facilities within the Fortis chain. We worked closely to nail down the look and feel of the website to reflect the organisation’s brand image. We created information pages, virtual tours (that load instantly) of all facilities, health tools, guides of common medical ailments and their treatment, physician’s directories, and online appointment pages. In essence ii produced a mini-site for every hospital under the Fortis Healthcare banner, but the design was kept consistent with that of the mother site so that the navigation stayed familiar. Keeping in mind Fortis’ ambitions of cashing in on the boom in medical tourism, ii designed a separate section devoted to and targeted at foreigners looking at medical care in India. This section has specific information addressing the foreign patient’s concerns. Then, the Medical Professionals Section was built with the explicit objective of showcasing the many initiatives undertaken by Fortis. It is targeted at the entire spectrum of the medical fraternity.

Results

ii was successful in creating a comprehensive yet compact site as per the client requirements. The content was split into sub heads and sections eliminating unrelated information and facilitating easy scanning by visitors; especially so for the ‘medical professionals’ section where the highly specific content is rapidly building up Fortis’ image as a proactive leader in the healthcare and medical domain. The creative handling of the Fortis logo (in Flash) was well appreciated, reinforcing as it did the company’s position as a world-class yet caring healthcare chain.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.