• Aggregate the presence of multiple cities in one single website.
• Create brand presence for Wockhardt’s select specialties.
• Cater to specific stakeholders, particularly- international patients.

iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt. International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“Iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

In the middle of the pre website flurry, Sid from iridium’s User Experience Group shared a few words on his team’s experience with Wockhardt “We had a lot of late night biryani and early morning tiffins in the process of getting the site live. All in all this is the biggest learning experience for me to learn some vital lessons on communication and relationship building. Working with Wockhardt helped us identify clients as people and their business as their goals. This allowed us to understand how important this website was to Wockhardt.” Wockhardt website was launched with a bang, with a cake cutting session and some acknowledgment speeches, it was a fun affair for everybody present at this launch.

The website is an interactive platform built on the action scripting technology, where it also provides access to people to view their dreams taking shape through photographs and videos of the selected suggestions being implemented in Moolchand.

The website is powered by iridium Interactive, which specializes in offering unique user centric e-commerce solutions varying from Strategy and Design to Technology and Marketing.“In conceptualizing this initiative, we threw out all our previous practices and decided to play it straight and keep it simple”, said Mr. Manish Kumar (manish@iridium Interactive.com), Practice Head, iridium Interactive Ltd. He further added – “It was a pleasure interacting with Moolchand; their brief was clear and goals direct.”“We look forward to redefining healthcare by creating the world’s first ever dream hospital. Moolchand is inviting public opinion where every desire, every aspiration, every suggestion will be heard to create the hospital that anyone has dreamt of”, says Vibhu Talwar, COO, Moolchand Medcity.care, integrity and affordable prices.

About MoolchandAs one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of the capital, the plans are to develop Moolchand Medcity as Asia’s largest single site multi specialty hospital complex (6 specialties, 1000 + beds).Moolchand has a half-century-old tradition of caring healthcare. As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Moolchand aspires to be your lifelong health care partner by delivering your health care wish list: superb physicians, cutting-edge technology, compassionate

As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of Delhi, it plans to develop Moolchand Medcity as Asia’s largest single site multi-specialty hospital complex (6 specialties, 1000 + beds).

Objective
People have an inane fear of hospitals and doctors, perceiving them in a negative light. In actuality, this dislike stems from a fear of disease and not the hospital per se. Moolchand is well aware of this, and hence wanted to create a hospital and healthcare environment where people could be comfortable and feel at home, putting their fears side. And what better way to ensure such an experience than ask the people themselves how they would expect the ideal hospital to be? Out of this was born the “My Dream Hospital” project. Moolchand decided to launch an innovative campaign to hear the voice of India, and to find out what patients and caregivers expect from healthcare today.

Solution
Moolchand Medcity launched its ‘My Dream Hospital campaign’ in Delhi. The idea behind it is to push the consumers for suggestions, and queries, and of course their dreams, so as to incorporate the selected ideas in the making of their dream hospital. This was implemented by building a creative and interactive website that would act as a launchpad.
iridium Interactive (ii) was chosen to carry out the task of building a website to capture the dreams and expectations the consumers have from their ‘dream hospital’. On the website, people can post their wishes, as well as view other people’s expectations in the ‘Hall of Dreams.’ Additionally, ii built the website on an interactive platform with action scripting technology, providing access to people to view their dreams taking shape through photographs and videos of the selected suggestions being implemented in Moolchand. The highlight of the website is that it is fully interactive experience. The website has an innovative and ‘fun’ look to it, as opposed to other healthcare websites that tend to be relatively clinical.
The site also uses viral marketing tool, allowing and encouraging visitors to share their experiences with their friends.

Results
ii’s efforts were very well received, offering as they did a novel experience for users. ii and Moolchand have together created a customer-focused portal where user experience and user suggestions are of the utmost priority. The website has become the perfect gateway for dreams and their making. Visitors now share and post their suggestions, recommendations and expectations they have of an ideal hospital.

About ii
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii’s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.