ITC is one of India’s foremost private sector companies with a market capitalization of over US $ 16 billion and a turnover of US $ 3 billion. Rated among the World’s Best Big Companies by Forbes magazine, ITC ranks third on all major profit parameters among India’s private sector corporations. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods, & Confectionery, Branded Apparel, Greeting Cards and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.

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ITC’s International Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. Farmers can access latest local and global information on weather, scientific farming practices as well as market prices at the village itself through this web portal – in Hindi and local languages like Marathi, Kannada and Telugu. A dream that was visualized at such a large scale, to be realized, required that the personnel involved be trained for effectiveness and efficiency.

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A set of key findings emerged from the evaluation of training needs. With a workforce of over 1000, hub operations spread across many states and numerous hubs operating in each state, it called for a massive human resources initiative to ensure that these personnel receive the best of training on par with international standards. And what better way to ensure effectiveness of training than through computer based training modules. ITC float a tender to receive technical and commercial bid for the same. More than 10 companies were bided for the same. Finally based on experience and past work ability iridium Interactive was allocated the Computer Based Tutorial development work.

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ii Value Proposition for ITC

� Computer Based Tutorials

� Any time-Any where learning

� Portable & Less paper work

� Accurate and efficient content construction

� Cost savings

� Significant Return on Investment (ROI)

� Increased learner�s retention and bring attention

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For additional information regarding iridium Interactive – visit www.iridiuminteractive.com .