In the middle of the pre website flurry, Sid from iridium’s User Experience Group shared a few words on his team’s experience with Wockhardt “We had a lot of late night biryani and early morning tiffins in the process of getting the site live. All in all this is the biggest learning experience for me to learn some vital lessons on communication and relationship building. Working with Wockhardt helped us identify clients as people and their business as their goals. This allowed us to understand how important this website was to Wockhardt.” Wockhardt website was launched with a bang, with a cake cutting session and some acknowledgment speeches, it was a fun affair for everybody present at this launch.