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	<title>Iridium Interactive Blog &#187; moolchand medcity</title>
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		<title>Healthcare 2.0 Innovative Campaign</title>
		<link>https://iridiuminteractive.com/blog/iridiuminteractive-news-company-news/healthcare-20-innovative-campaign.html</link>
		<comments>https://iridiuminteractive.com/blog/iridiuminteractive-news-company-news/healthcare-20-innovative-campaign.html#comments</comments>
		<pubDate>Thu, 06 Dec 2007 09:28:07 +0000</pubDate>
		<dc:creator><![CDATA[iridiumInteractive]]></dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Healthcare and Pharma]]></category>
		<category><![CDATA[Industry Sectors]]></category>
		<category><![CDATA[iridium Interactive News]]></category>
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		<category><![CDATA[healthcare solutions]]></category>
		<category><![CDATA[hospital]]></category>
		<category><![CDATA[moolchand medcity]]></category>
		<category><![CDATA[Web2.0]]></category>

		<guid isPermaLink="false">http://www.iridiuminteractive.com/blog/?p=150</guid>
		<description><![CDATA[Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. Moolchand Medcity is the only global healthcare brand to have initiated such a campaign which captures the voice of consumers.Moolchand Medcity, NCR’s leading healthcare services provider, launched its My Dream<p><a class="continue-reading" href="https://iridiuminteractive.com/blog/iridiuminteractive-news-company-news/healthcare-20-innovative-campaign.html">Continue reading...</a></p>]]></description>
				<content:encoded><![CDATA[<p>Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. <a href="http://www.moolchandhealthcare.com/index.php" target="_blank">Moolchand Medcity</a> is the only global healthcare brand to have initiated such a campaign which captures the voice of consumers.<a title="my_dream_hospital_iridiuminteractive.jpg" rel="attachment wp-att-172" href="http://www.iridiuminteractive.com/blog/industry-sectors/healthcare/healthcare-20-innovative-campaign.html/attachment/172"><img src="http://208.109.88.223/~iinews/wp-content/uploads/2008/03/my_dream_hospital_iridiuminteractive.jpg" alt="my_dream_hospital_iridiuminteractive.jpg" hspace="3" align="left" /></a>Moolchand Medcity, NCR’s leading healthcare services provider, launched its My Dream Hospital campaign in Delhi on Sunday. This campaign puts Moolchand in the league of innovative brand builders. The idea behind it is to push the consumers for suggestions, dreams and queries so as to incorporate the selected ideas in the making of their dream hospital.The Moolchand’s CEO, Mr. Shravan Talwar said, “We launched the My Dream Hospital campaign recently as we are in the process of revamping the entire infrastructure. We started inviting ideas for the changes last year after several focus group discussions with the physicians and consumers. Since these projects are continuous process and we want to keep growing along with the needs of the consumer as well as the provider (physicians), we are constantly seeking their suggestions.</p>
<blockquote><p><span style="color: #800000;">The website is an interactive platform built on the action scripting technology, where it also provides access to people to view their dreams taking shape through photographs and videos of the selected suggestions being implemented in Moolchand.</span></p></blockquote>
<p>The website is powered by <a href="http://www.iridiuminteracive.com">iridium Interactive</a>, which specializes in offering unique user centric e-commerce solutions varying from Strategy and Design to Technology and Marketing.“In conceptualizing this initiative, we threw out all our previous practices and decided to play it straight and keep it simple&#8221;, said Mr. Manish Kumar (<a style="color: #ca6908; text-decoration: underline;" href="mailto:manish@iridiuminteractive.com?subject=openPR.de%20Kontakt">manish@iridium Interactive.com</a>), Practice Head, iridium Interactive Ltd. He further added &#8211; &#8220;It was a pleasure interacting with Moolchand; their brief was clear and goals direct.”“We look forward to redefining healthcare by creating the world’s first ever dream hospital. Moolchand is inviting public opinion where every desire, every aspiration, every suggestion will be heard to create the hospital that anyone has dreamt of”, says Vibhu Talwar, COO, Moolchand Medcity.care, integrity and affordable prices.</p>
<p><strong>About Moolchand</strong>As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of the capital, the plans are to develop Moolchand Medcity as Asia’s largest single site multi specialty hospital complex (6 specialties, 1000 + beds).Moolchand has a half-century-old tradition of caring healthcare. As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Moolchand aspires to be your lifelong health care partner by delivering your health care wish list: superb physicians, cutting-edge technology, compassionate</p>
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		<title>ii EMPOWERS EMPLOYEES THROUGH VEDA, AN ENTERPRISE 2.0 SOLUTION</title>
		<link>https://iridiuminteractive.com/blog/healthcare/ii-empowers-employees-through-veda-an-enterprise-20-solution.html</link>
		<comments>https://iridiuminteractive.com/blog/healthcare/ii-empowers-employees-through-veda-an-enterprise-20-solution.html#comments</comments>
		<pubDate>Sat, 29 Sep 2007 07:32:46 +0000</pubDate>
		<dc:creator><![CDATA[iridiumInteractive]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Enterprise2.0]]></category>
		<category><![CDATA[Healthcare and Pharma]]></category>
		<category><![CDATA[Industry Sectors]]></category>
		<category><![CDATA[iridium Interactive Services and Consulting]]></category>
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		<category><![CDATA[Case study]]></category>
		<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[iridium interactive]]></category>
		<category><![CDATA[Moolchand Healthcare]]></category>
		<category><![CDATA[moolchand medcity]]></category>

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		<description><![CDATA[The Moolchand Hospital in Delhi has a 50-year tradition of providing excellent healthcare. At its Medcity campus, Moolchand offers more than 40 super-specialty round-the-clock services like Emergency, Ambulance, Radiology, Pathology, Blood bank, Pharmacy and Healthcare education. Objective Moolchand has a number of departments with a large user base of around 300 members. The hospital administration’s main objective was to reduce the prevalent internal communication barriers, and thus enhance employee retention<p><a class="continue-reading" href="https://iridiuminteractive.com/blog/healthcare/ii-empowers-employees-through-veda-an-enterprise-20-solution.html">Continue reading...</a></p>]]></description>
				<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: normal; text-align: justify;"><span style="font-size: 10pt; font-family: Arial;"><a title="Veda" href="http://www.iridiuminteractive.com/blog/wp-content/uploads/2008/08/1234logo.jpg"><img src="http://www.iridiuminteractive.com/blog/wp-content/uploads/2008/08/1234logo.jpg" alt="Veda" width="522" height="116" /></a> </span></p>
<p><span style="font-size: 10pt; font-family: Arial;">The <a href="http://www.moolchandhealthcare.com/index.php" target="_blank"><span style="color: windowtext; text-decoration: none;">Moolchand</span> </a></span><a href="http://www.moolchandhealthcare.com/index.php" target="_blank"><span style="font-size: 10pt; font-family: Arial;">Hospital</span></a><span style="font-size: 10pt; font-family: Arial;"> in </span><span style="font-size: 10pt; font-family: Arial;">Delhi</span><span style="font-size: 10pt; font-family: Arial;"> has a 50-year tradition of providing excellent healthcare. At its Medcity campus, Moolchand offers more than 40 super-specialty round-the-clock services like Emergency, Ambulance, Radiology, Pathology, Blood bank, Pharmacy and Healthcare education. </span></p>
<p><strong><span style="font-size: 10pt; font-family: Arial;"> </span></strong><strong><span style="font-size: 10pt; font-family: Arial;">Objective </span></strong><span style="font-size: 10pt; font-family: Arial;">Moolchand has a number of departments with a large user base of around 300 members. The hospital administration’s main objective was to reduce the prevalent internal communication barriers, and thus enhance employee retention strategies. This meant chronicling events and happenings in an informative manner, managing intellectual property by documenting it appropriately, and enabling online conversations among employees and administration. An underlying objective was to r</span><span style="font-size: 10pt; font-family: Arial;" lang="EN-GB">educe operational costs and build a system that would help lower future costs.</span><span style="font-size: 10pt; font-family: Arial;">Sensing a need to empower their employees, the Moolchand management approached <a href="http://www.iridiuminteractive.com/" target="_blank">iridium Interactive</a> (ii) to build an integrated platform to meet their objectives. And for us at ii, it was an opportunity to apply, and build on, our expertise in multiple arenas – the healthcare domain, where we have time and again proven our competence, and </span><span style="font-size: 10pt; font-family: Arial;">Enterprise</span><span style="font-size: 10pt; font-family: Arial;"> 2.0, one of our core practice areas.</span><span style="font-size: 10pt; font-family: Arial;"> </span></p>
<p><strong><span style="font-size: 10pt; font-family: Arial;">Solution </span></strong><span style="font-size: 10pt; font-family: Arial;">The ii creative and technical teams put their heads together to craft ‘Veda’ &#8211; an intranet solution that is a blend of visual appeal and technology, powered by Microsoft Office SharePoint Server 2007. Veda offers a range of innovative and well-thought out services, including document management, enterprise search, e-greetings, discussion forums, suggestion boxes, event announcement sections and an employee directory. </span><span style="font-size: 10pt; font-family: Arial;">ii also created a “Knowledge Bank” to empower employees through information, and a “Moolchand Management System” which enables them to view/upload/download documents categorized under various departments. Another highlight (much appreciated by employees!) is the “Complaint Management Database” which allows employees to register a complaint and subsequently track its status. <span> </span></span><span style="font-size: 10pt; font-family: Arial;">A discussion forum for physicians’ discussions and individual workspaces for each employee – these too play their role in encouraging intra-organization communication and knowledge sharing. </span><strong><span style="font-size: 10pt; font-family: Arial;"> </span></strong></p>
<p><strong><span style="font-size: 10pt; font-family: Arial;">Results </span></strong><span style="font-size: 10pt; font-family: Arial;">Today, Veda has opened up many conversation forums -be it amongst employees or between employees and the administration, thus breaking down internal communication barriers. </span><span style="font-size: 10pt; font-family: Arial;" lang="EN-GB">Veda has assured continuous access to documents and has eliminated the manual management and distribution of documents. Veda has also made it easier to find members within a particular department. In a larger context, it has created a sense of community for dispersed users. </span><span style="font-size: 10pt; color: #17365d; font-family: Arial;">Above all, from the organization perspective, it has succeeded in increasing employee retention by providing a single platform collaborative space, and encouraging teamwork.</span></p>
<p><strong>About ii</strong><br />
iridium Interactive Limited (ii) specializes in providing online business solutions. With a presence across three continents, it has been at the forefront in integrating strategy, design and technology to build unique and robust user-centric e-business solutions. At ii, a holistic approach is adopted towards complex business problems to arrive at a complete solution. ii&#8217;s talented team has worked on a variety of disciplines for a multitude of clients drawn from various industries, and has a number of award-winning works to its credit. ii offers it services in the areas of interactive marketing, web marketing, e-learning, enterprise consulting and web accessibility initiatives.</p>
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