The website is truly interactive, simple and easy to navigate. It is transparent and straightforward with a minimum of navigation for the user. This site is in response to many NRIs requests and their search for a means that would emotionally connect them to loved ones in India.

The site with the suggestive tag, ‘Dil Se’ – allows NRIs to gift a Maruti car of their choice (be it model, colour or variant) to a person in India. The site allows the purchaser to pay for the gift on line and in three different modes’ Credit Card, Swift Money Transfer or instalments through Citibank.

The whole process is open and transparent to the buyer. From getting a quote, choosing the car, ordering a car, paying for the purchase to keeping track of their order. iridium Interactive ensured that integration of the website with that of credit card companies and the bank’s payment systems are completely hassle-free for the purchaser.

‘Besides providing a service and giving the affluent and well-intentioned NRI an outlet to demonstrate his affection for a loved one back in India, the Maruti website has increased customer loyalty and expanded the company’s branding efforts’, said Mr Manish Kumar, Delhi Practice Head, iridium Interactive. ‘The site has also created a brand new revenue stream for Maruti Udyog’, he added.