Iridium Interactive Blog » Orkut

How Social Media has changed humanity?

iridiumInteractive — Sat, 19 Jun 2010 12:16:15 +0000

“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and countless other social networks, least have we realized how this has metamorphosed us into digital beings.

Last week as I spoke at the NASSCOM Emerge Friday 2.0 and while sharing my experience on the Causeaneffect.org NGO initiative, it dawned onto me that social media has always been around, only its importance has accentuated in the last few years. Attending conferences all over the world and presenting the case of social media and the experiences of iridium Interactive, it was pretty apparent that social media has no barriers across countries, it is a unified digital revolution that has been transforming our lives, only under different names since more than a decade. How has it changed our lives has not been introspected yet.

Here are the some of the reasons how social media has changed our lives and why we should make the most of it.

1. It has made us more social, we know a lot more people than we would a few years back.

2. Larger networks- college friends, school friends, people we meet at social occasions, relatives, and friends met though friends, this used to be our typical networks, social media has exponentially increased our networks.

3. More vocal about your thoughts- Forums, blogs, tweets, status updates are allowing us to speak our mind, wondered why? Because we know we will be heard by some or many.

4. Enhances PR skills- you do not have to take PR lessons to talk to people on social media.

5. Converse with like minded people on these social networks.

6. Get in touch with thought leaders, influencers and even people who inspire you.

7. Reconnects with old connections- People you have lost in touch with since a decade can be traced from any corner of the world (provided they are on these networks themselves) on the wide world of social media.

8. Your virtual network is always ready to help. All it takes is to put forward a question and there you will have experts recommending the best to you.

9. Ease of companies to get in touch with their consumers and vis a vis.

10. Looking for a job or looking to hire someone, your professional network helps you find the best fit.

Social media brings out the extrovert you. All that matters in social media is your network, communities, connections and finally your discussions with them. Social media has reduced distances both for individuals and companies.

Have you seen a change in your social profile by social media, do post what you have gained from social media.

Image Source-Rosaura Ochoa from Flickr

Social Media for your Business is Not a Choice..Its a Need

iridiumInteractive — Wed, 10 Mar 2010 05:39:35 +0000

What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people. Social media is no less than a evolution that has taken people astorm.

People by their very nature are social. Companies, businesses thrive on people and their opinions. No surprises then, that Social media has it own reasons to evolve with more and more social networking sites mushrooming every single day. Whether you like it or not, accept it or not, there is so much being said about you- with or without you. If you choose not engage, you are simply giving up the ability to manage and influence what’s being said…

It has become an imperative need to listen to what your stakeholders are saying about you in this social space before planning any marketing strategy. In a recent global CMO survey, over 90% of companies confirm that they are allocating over 25% of their marketing mix budgets to social media / digital marketing initiatives. They are understanding this critical need to participate in continuous consumer interactions that engages users with opportunities to share their opinions.

There are so many online social networking sites from facebook, twitter, orkut, flickr, digg, technorati, myspace, linkedin, picasa and so many more. When you search for Social Media on Google you get 210,000,000 results. Whaoo!! This can be rather intimidating for someone who is just looking at implementing this very popular phenomena people just cant stop talking about in the business context.

@iridiuminter, having the depth and breath of social media for over a decade, @iridiuminter digital strategy team enjoys placing the social footprints for our clients everyday with a robust relevancy and reach that delivers tangible online growth engines for them.So, it is time to question your marketing plans and explore the new dimensions of online growth opportunities right now.

In my bid to share the knowledge and experience on Social Media Marketing and Monitoring, I will take you through these stories in my upcoming series and help you set your fortress of Social media.

Social Networking in Plain English

iridiumInteractive — Thu, 05 Jun 2008 00:29:39 +0000

Social Networking is rightly called Social Learning. The deepest learning comes from human connections and Social Networking tools make it easier than ever to connect to the people you want to learn something from, or with whom you are willing to learn with, together, collaboratively.
Remember reading business books about the power of the “rolodex”??? Important successful people ALWAYS had a massive rolodex. So, how do you acquire one today?
Enter Web2.0, enter social networking that has dramatically changed lives and can connect you to brilliant people all over the world, you could email, chat, or call …..

Guys, world is buzzing with Social networking, RSS, podcastings etc etc ….Here is one quick example taking u thorugh the world of social networking .

Enjoy it !!!!!