Iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt.International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

• Aggregate the presence of multiple cities in one single website.
• Create brand presence for Wockhardt’s select specialties.
• Cater to specific stakeholders, particularly- international patients.

iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt. International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“Iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

iridium Interactive was selected as the PRIVILEGED Web Partner by Google, to commemorate this historic presidential visit. The Ministry of Tourism of Ghana teamed up with Google to release a new website as part of the Ministry’s contribution to President Obama’s visit to Ghana on the 10th and 11th of July 2009.

The challenge for iridium Interactive was to come up with ways and means to highlight and showcase the various technologies on the new website. The time at hand, was also short – as the Project was conceptualized and executed over a 72 hour period – before the US President landed in Ghana. The tight deadline had to simply be adhered to – as this was not just another website being launched. There was no option to postpone the GO LIVE date!

The successful completion of the project required the closely coordinated working of the Development Team of iridium Interactive, with the key personnel of Google in India, Ghana and the USA.  Additionally, the Ghana Government Staff, were also involved and championing this prestigious project.

The special site was conceptualized and built – with leads to Google Maps, Virtual tours, Images and Videos of various places and events in Ghana. . This Website provided an exciting addition to the existing wealth of information on the Ministries official site www.touringghana.com with extensive information on places of interest, restaurants and accommodations as well as festivals, eco-tourism and much more.

The site gives a pictorial tour on Google Earth of key landmarks along the Slave route in Ghana. It covers Gwollu in North West Ghana where a refuge from the infamous slave raids was created (two circular walls) by the people of Gwollu and surrounding villages. Then on to Salaga Market, a major slave market with the slave wells and cemeteries now turned into shrines. Next to Donko Nsuo in……, the Slave River at Assin Manso where the slaves had their last bath prior to leaving the shores of Africa. The tour ends at Cape Coast Castle, now identified as a World Heritage monument by the UNESCO World Heritage Foundation with the final doorway of no return.
Another attraction is a Google Maps mash-up that covers various locations that President Obama and Michelle visited during their trip to Ghana. This tour  provided fresh updates of events as they happened, including links to videos via YouTube that  kept the map fresh and interesting. Locations featured include Kotoka International Airport, the Osu Castle where President Obama met with Professor Atta Mills, the President of Ghana, Cape Coast Castle and the Independence Square in Accra, where President Obama met with the people of Ghana.

This speedy completion of this project would not have been possible without the close working of the teams across continents and across organizations and governments.

For more specific information visit www.obamavisitsghana.com.

President Obama’s Speech on July 11, 2009:

http://www.whitehouse.gov/the_press_office/Remarks-by-the-President-to-the-Ghanaian-Parliament/

President Obama’s Ghana visit on the Official White House site:

http://www.whitehouse.gov/mediaresources/

for all those whose life revolves around news, your search ends here:

for all those who want to stay abreast with the latest happennings around the world

In the middle of the pre website flurry, Sid from iridium’s User Experience Group shared a few words on his team’s experience with Wockhardt “We had a lot of late night biryani and early morning tiffins in the process of getting the site live. All in all this is the biggest learning experience for me to learn some vital lessons on communication and relationship building. Working with Wockhardt helped us identify clients as people and their business as their goals. This allowed us to understand how important this website was to Wockhardt.” Wockhardt website was launched with a bang, with a cake cutting session and some acknowledgment speeches, it was a fun affair for everybody present at this launch.

AGI Glaspac, the second largest container glass manufacturer in India was looking at revamping their outdated website. They approached iridium Interactive to create their new website aimed at creating brand awareness and online presence for their company.

AGI had major issues and concerns that had to be addressed while designing their website:

• Refurbish their old website as it did not show all the products and value addition services provided by AGI Glaspac.
• Enhance their online visibility to increase their exports business.
• Showcase the new factory they were putting up in Hyderabad that boasts of honing the latest technology in Glass Industry.

Inorder to kick start the designing process, iridium Interactive began researching the online presence of 8 glass industry players. This allowed iridim Interactive to understand how the industry players are showcasing their products and decide the inherent features and functionality that should be present in the AIG Glaspac‘s website.

iridium Interactive then thoughtfully segregated and interlink all products into categories and subcategories allowing the users to browse through all sections with ease. Moreover explicit description of every product including colour, weight, cost, and most importantly contact details was provided in the website. , bottle design and metrics

AGI Glaspac provides complete end to end services which were not displayed in their marketing collaterals. Right from design creation to creating moulds, production, screen painting, protective coating and finally packaging was not properly conveyed to their customers. These services were made rather apparent to the users in the new website with the addition of a new categories and visuals.

AGI Glaspac had expressed its desire to promote their company as a glass industry player and market their glass products. Taking this cue the iridium Interactive‘s creative team stepped in to innovatively design their home page and website. AGI Glaspac‘s brand was apparent the moment users entered this site, which shows graphics of a glass factory with an animated conveyor belt and moving glass bottles. Each moving glass bottles had a website category on it that user can click on which leads them to the desired category page. This made the user experience fun and allowed them to get engaged with the site and explore all dimensions. Quotes on glass and glass industry were also strewn all over the website to create brand visibility.

The creative team also provided meaningful display and visuals to the entire website like enlarge photographs options with every category and embedded google map application with the contact information.

Potential and actual customers now have the option to get into detailed analysis of the products they intend buying in a single online experience.

The site was an instant hit in the glass product manufacturing industry as well as with the glass product consumers. The General Manager of AGI Glaspac said,

“We wanted to give elevate AGI Glaspac‘s brand awarenessand boost user experience through our revamped website. iridium Interactive designed a wonderful site that provides great buying and selling experience and showcases our products and services in the best possible fashion.”

iridium Interactive

Stanza products are currently available at over 100 leading retail outlets across India. Made in the best traditions of high quality European garment processes, every Stanza shirt and trouser is proof of attention and commitment to these traditions.

The website, reflecting Stanza’s quality, has a strong visual impact, critical to a product of this nature. The site has been designed to synergise with Stanza’s market profile, even reproducing their entire marketing campaign, on line. The entire range of Stanza’s garments can be viewed on the site.

To provide further value for to the site, a Store Locator has been incorporated. Thus informing the visitor not only what is available but also the locations. The importance, of providing the entire range of products and the store locator, is that every visitor to the website is a potential customer.

“Designing the site was a challenging one as the creative and design teams had to incorporate the vibrancy and premium niche of the Stanza brand and their products. We were careful to ensure that nothing was lost in translation” – said Mr. Manish Kumar , Practice Head, iridium Interactive Ltd.

“The site has an innovative and dynamic, architectural platform. It is fashioned in such a manner, that it can incorporate further additions and changes to match the scope and growth of the Fortis Healthcare group. It was a challenging project as we had to meet the requirements of a demanding and particular client”.

Fortis Healthcare is India’s fastest growing healthcare chain with facilities spread across North India. Fortis is offering Super-Speciality and Multi-Speciality treatment at its world-class hospitals and creating a world-class integrated healthcare delivery system.The Fortis Group – including the Escorts Hospital Group – consists of 12 facilities.The Fortis Hospital, Mohali – This hospital is a Super-Speciality Cardiac Hospital. Among other specialities it runs the largest Cardiac programme in Northwest India.

The Fortis Hospital, Mohali – This hospital is a Super-Speciality Cardiac Hospital. Among other specialities it runs the largest Cardiac programme in Northwest India.The Fortis Hospital, Amritsar – Is a Multi-Speciality hospital offering comprehensive medical facilities and essential services at one location. It is linked to the Fortis Hospital, Mohali.

The Fortis Hospital, Noida – Is a Super Speciality Hospital providing treatment and care in Orthopaedics and Neuroscience.

The Fortis, Jessa Ram Hospital – At New Delhi is Multi-Speciality facility offering Super Speciality level treatment in Oncology (Surgical & Medical), Neuro Sciences (Surgical & Medical) and Orthopaedics (Joint Replacement).

The Fortis Hospital, Shalimar Bagh – Will have Centres of Excellence in the areas of Cardiac and Renal Sciences and Gastro-intestinal treatment.

Visit Fortis Healthcare Website : http://fortishealthcare.com

The Remarkable Community section of the site has several interactive and really fun features. It has a quirky and unusual facts section, several games that are imaginatively related to health and some absolutely stunning images of Karelia – the original home of Velle Oats.

The site is designed to be interactive, personal and interesting. To achieve this, the iridium Interactive creative team had to push the envelope in order to optimise the pages, so that downloads and the games opened speedily without causing the site to hang.

“The site is a critical marketing tool for the client, directly targeting the customer. This is a refreshingly different approach that created many a head-scratching challenge. iridium Interactive’s creative and business development teams collaborative efforts on meeting the challenge ensured that client’s expectations were met”, said Mr. Manish Kumar, Practice Head, iridium Interactive.

Anandabazar Patrika Puja website, www.anandautsav.com, which has been conceptualized and designed by iridium Interactive has been a major hit with the Bengali community; the website pocketed a cool 10 million hits in only 15 days.

Between October 15 and October 25, about 1 lakh Internet users from across the world had visited this website. This year’s innovative attractions and exciting features attributed to the good show put up by the website. “Perhaps, anandautsav.com helped the global Bengali community to get the truest feel of the Pujas. The fact that this true-blue essence of the Puja could be accessible from the comfort of their homes must have added to the site’s popularity,” an ABP source said.

The website is a unique presentation from the ABP group – one of the largest media publishing groups in India and a quintessentially Bengali institution. The site, launched in 2003, had received a large number of hits especially from non-resident Bengalis in the US and Europe even last year. This year, however, all previous records have been broken. The hits poured in from all over the world, which included a huge number of visitors from various parts of India, including Kolkata. This is the second year in a row that iridium Interactive has designed this website.

So, what was the secret of the website’s success? ABP sources said, it had to do with the group’s understanding of what Puja means to a Bengali. “Puja is not just a crazy Bengali religious thing. It’s a festival that transcends all boundaries of religion, affluence, creed or class. It’s a festival that touches everyone in Bengal with its unique fervor and spirit. It’s a time of the year when every Bengali, wherever in the world s/he is, thinks of home and wants to be a part of the celebrations,” executives associated with the website said.

The website has photographs of Durga Pujas from across the world. So, just the way a Bengali Parisian can see the celebrations at Ekdalia or Mohammed Ali Park – localities in Calcutta famous for their pandals and idols, someone from Siliguri can enjoy the Pujas at San Francisco.

The website has other attractions as well. For example, a section called Pujor Paanch Din (five days of Pujas) has an audiovisual on the Puja mass-frenzy from all over Calcutta. Visitors can get a first-hand feel of the sights, sounds and colours of the festival from Shashthi (the first day of the Durga Puja, as practiced in Bengal) to Dashami (the last day). One can also browse through Puja news collected by ABP’s journalists from other parts of the world.

For Bengali patrons interested in downloading goodies from the Internet, anandautsav.com has catchy ringtones and logos for mobile phones; and images, screensavers and wallpapers for desktops. To bring the Puja flavour into the Bengali kitchen, the website offers authentic traditional (and arguably mouth-watering too) Bengali recipes. For children, it has a special section called Majaroo where kids can enjoy animated movies and take part in fun games.

The Bijoya greetings section has greetings cards featuring artworks designed by renowned artists from Kolkata. In short, the website has almost everything that a Bengali needs to be part of the festivities.

The 2004 version of the site was launched just after the Mahalaya around mid-October. Unlike last year, the ABP group has decided to extend the tenure of the website beyond the usual three months and make it a permanent feature. “We felt it’s a great idea to keep the Durga Puja revelry alive till the next season. Now, which Bengali isn’t going to love that?” the source quipped.