Iridium Interactive Blog » Wockhardt

iridium Interactive Reinvents Wockhardt's Brand Presence

iridiumInteractive — Sun, 20 Dec 2009 11:30:50 +0000

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that Iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail iridium’s services to recoup their website, hence brand. Seeing these brands transformed and elevated, Wockhardt saw the opportunity to revive their website in lieu with their current business objectives. Apart from the brand lineage iridium has been associated with, it was their 360 degree approach of bringing about strategy, design, technology and marketing in all their endeavors that made Wockhardt come up to iridium. Wockhardt had their objective for their new website clearly laid out, that was to:
• Aggregate the presence of multiple cities in one single website.
• Create brand presence for Wockhardt’s select specialties.
• Cater to specific stakeholders, particularly- international patients.

Iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt.International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

iridium Interactive Reinvents Wockhardt's Brand Presence

iridiumInteractive — Sun, 20 Dec 2009 06:21:44 +0000

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail Iridium’s services to recoup their website, hence brand. Seeing these brands transformed and elevated, Wockhardt saw the opportunity to revive their website in lieu with their current business objectives. Apart from the brand lineage iridium has been associated with, it was their 360 degree approach of bringing about strategy, design, technology and marketing in all their endeavors that made Wockhardt come up to Iridium. Wockhardt had their objective for their new website clearly laid out, that was to:

Aggregate the presence of multiple cities in one single website.
Create brand presence for Wockhardt’s select specialties.
Cater to specific stakeholders, particularly- international patients.

iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt. International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“Iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

iridium Interactive eVitalizes Wockhardt Hospitals Online Presence

iridiumInteractive — Fri, 18 Dec 2009 19:35:57 +0000

It sure was a busy day at iridium Interactive with the launch of the eagerly anticipated Wockhardt Website at 3 pm. This sleek website was aimed at luring both national, international patients and hospitals. Present at the formal launch of this website were the team of Wockhardt and the strategy, creative and technology teams from iridium Interactive. “We had shortlisted 5 agencies and finalized iridium Interactive to create this critical website for us. Just as an arranged marriage, client- agency relationship also starts with apprehensions then develops into a long lasting relationship. We are very pleased with Iridium’s work and hope to carry on with this association in the coming future.” said Sumit of Wockhardt.

In the middle of the pre website flurry, Sid from iridium’s User Experience Group shared a few words on his team’s experience with Wockhardt “We had a lot of late night biryani and early morning tiffins in the process of getting the site live. All in all this is the biggest learning experience for me to learn some vital lessons on communication and relationship building. Working with Wockhardt helped us identify clients as people and their business as their goals. This allowed us to understand how important this website was to Wockhardt.” Wockhardt website was launched with a bang, with a cake cutting session and some acknowledgment speeches, it was a fun affair for everybody present at this launch.