https://iridiuminteractive.com/blog/social-media/swot-analysis-of-social-media-monitoring.html An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence Fri, 30 Nov 2012 12:24:24 +0000 hourly 1 http://wordpress.org/?v=4.0 https://iridiuminteractive.com/blog/social-media/swot-analysis-of-social-media-monitoring.html#comment-1707 Wed, 28 Dec 2011 12:38:20 +0000 http://www.iridiuminteractive.com/blog/?p=1685#comment-1707 [...] Resistance is futile, Douglas Adams had written and I think thats the way with the internet and the revolution that is social media. Just as the impact of this conversation started to sink in, Sriram announced that I would be [...]

]]> https://iridiuminteractive.com/blog/social-media/swot-analysis-of-social-media-monitoring.html#comment-1706 Mon, 05 Sep 2011 00:43:02 +0000 http://www.iridiuminteractive.com/blog/?p=1685#comment-1706 A couple of issues with some of the points. First, while it is true that social media “Encourages direct consumer interactions,” not responding in real time poses the greatest challenge, especially with something like Twitter, or one of its competitors. Also, when you talk about lack of “industry standards” under “Threats” I believe that should be an opportunity for organizations to adopt a logical approach and set the benchmark for everyone else. I see this as an Opportunity, especially for a company like Iridium Interactive which would be able to sell this as yet another product. Also, in general, before companies get all caught up in trying to “market” based on customer comments/feedback/interaction, it is most important to engage with them first, using social media as the “human face” of the company. Perhaps you could have elaborated on this SWOT Analysis by providing a few examples of what you meant.

]]>