In March 2008, Chairman of ArmRevolution- Anthony Hayward made a pitstop at the iridium Interactive Development Centres in Noida and Hyderabad – and spent over 6 hours with the ii team in brainstorming and chalking out the strategic direction in the voyage to revolutionise the global luxury world. It is ample testimony to the role and importance of the online initiatives that the Chairman scheduled these long sessions, notwithstanding his hectic & whistlestop global travel schedule.Anthony highlighted the importance of evoking the right emotions and passion within the team – Right from the brandname – ArmRevolution, to its unique and legendary styling and designs, the AR luxury cufflinks are a true embodiment of the global stylish 21st century successful man.Anthony was an embodiment of the brand – going all out to passionately convey the brand message to the design and development teams. The passion was truly contagious – and armed the ii team fully well to plan ahead for the brand initiatives.

Say you want a Revolution….We all want to change the world.

This legendary Beatles song resonated loud and clear – as the ii team set forth to start a revolution.

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