The 2013 Google Innovation Award recognizes and honors innovation and excellence delivered by Iridium Interactive in the area of Health Care Delivery in Kenya through a comprehensive, patient-centered, tuberculosis management platform called TIBU. TIBU in Kiswahili means“to cure” or “treat medically.” According to the World Health Organization (WHO), Kenya ranks 15th on the list of 22 high-burden tuberculosis (TB) affected countries in the world. With over 150,000 people suffering from
Continue reading…
At II every day there is a new story, a new learning, new paths explored. This time around its a website with a dfference. A networking tool which creates not a social networking site for fun but a tool that actually creates social awareness in the public health sector. The website: http://www.publichealthglobal.org was designed and developed from its infancy to its current status at iridium Interactive’s Noida den. This platform
“The Challenge was Bigger and so was our intent”; these lines would be apt for the entire team here which literally gave wings to this activity. Just a few days old at iridium (Delhi office), I was put in the team to work on this project. We were given a flat 15 days to get the new design and the entire back-end implemented, but kudos to our technical team (also
Intellectual property aside, a company’s reputation is pretty much in the public domain. While everyone hopes that their company is well liked, it is a bad idea to take this assumption for granted. The internet’s increasing reach make it a medium hard to ignore. When your online reputation is taking a beating staying silent is not a good idea, as a client of ours discovered. The Case The client’s problem
Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size fits all”. So, simply put it, any SME can experiment and create their formula to leverage their
In times of emergencies social media has evidently become the mainstream media. When Eyjafjallajökull, a big volcano in Iceland causes mayhem in Europe last week, stranded people look to social media for solutions, suggestions or simply just news. Tweets appear as fast as a second if you search for “Volcano” on twitter. Seemingly the airline industry is the worst affected by nature’s fury, as flights are delayed with no assurance
Social Media Etiquette and handling PR is very critical to a company in social media. Consumer interactions have compelled companies to plunge into social media to be a part of these conversations. Today I was reading what could be the biggest social media/PR debacle ever. I am talking about the food giant Nestle who, till a few days back was a renowned chocolatier with fans all over the world. Today
The ABP group is one of the largest media publishing groups in India and a quintessentially Bengali institution. The Anandabazar Patrika Puja website was launched in 2003 to cover the festive fervor in Bengal during Durga Puja. Objective Visit Bengal during the 10-day Puja period and the sheer vibrancy, fervour and joie de vivre in the environment will stun you. And such an experience begs to be broadcast to a
The Management Development Institute (MDI) is the country’s premier business school. It is located in Gurgaon and offers a range of academic programs. Objective MDI was looking at creating and developing appropriate tools and outlets to disseminate knowledge. MDI’s existing website had to be reoriented to make it a learning and interactive tool which reaches out to all its stakeholders. A second criterion was to highlight the research orientation of
India’s largest car manufacturer, Maruti, was launching a new scheme allows NRIs to gift a Maruti car to a person in India. The scheme would offer NRIs special prices, payment options and home delivery services. Objective iridium Interactive (ii) has a long standing e-business and Internet solutions relationship with Maruti Udyog, and this new project only strengthened it further. ii was required to create an online, web-based, transparent mechanism enabling
