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iridium drives success at Annual AITEC Banking & Mobile Money COMESA Conference 2014


The AITEC Banking & Mobile Money was a major success according to attendees – all thanks to all the partners and sponsors who worked together to ensure everything went on as planned. Iridium Interactive provided digital coverage for the event…and in line with our mantra “Putting the Dot on the Dot”, went above and beyond the call of duty to deliver a seamless experience for all partners, exhibitors and guests.

 

About the Event

The AITEC Banking & Mobile Money conference was held at the Kenya School of Monetary Studies which is 5 Kilometers from the Nairobi CBD. The event was themed “Finance SMEs – Fire Up The Economy”. More than 350 guests attended, five of whom were young entrepreneurs who were sponsored by iridium interactive.

Notable speakers and moderators includes Mr. Fred Matiangi, Kenya’s Cabinet Secretary For Information, Communication and Technology; Mr. Sriram Bharatam, CEO iridium Interactive; Heshan Devani, Founder VenCap Kenya; Mr. Sean Moroney, Chairman AITEC Africa.

#AITECmobilemoney – Twitter Trendsetter

AITEC Banking & Mobile Money conferenceIf you are a Twitter fan of Twitter, you are familiar with the word hashtag. In this event, iridium Interactive took full charge of this Twitter handle, broadcasting to the entire world. In time, other guests and partners at the event joined in and the debate went viral. In less than 48 hours, word of the event reached over 184,000 twitter accounts. Cumulatively, our social media experts estimated the aggregate reach to be almost 500,000. Our sister organization, Kuza Biashara, also contributed to event success. Through the use of its popular blog which enjoys broad readership and its Facebook Page which has over 109,000 Likes, Kuza Biashara brought an near-instant buzz to the event bringing it to the attention of over 25,000 SME owners who form part of its client-base.

Comprehensive Coverage

A dedicated team of video production expert was on the ground to provide comprehensive video coverage for the event. Working tirelessly and with minimal breaks, the talented team set their eyes set on one goal – capturing every moment of the event and presenting it out to the world in the most elaborate ways possible.

The event was a success, all thanks to you…

Thanks to everybody who made this event the success of which participants, sponsors and organizers alike can be proud. We look forward to making #AITECmobilemoney2015 trend…see you there.

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