iridium Interactivethe website of premium brand – Stanza Shirts. STANZA is the apparel division of Pokarna Ltd. – one of the leading manufacturer’s of premium men’s wear in India.

Stanza products are currently available at over 100 leading retail outlets across India. Made in the best traditions of high quality European garment processes, every Stanza shirt and trouser is proof of attention and commitment to these traditions.

The website, reflecting Stanza’s quality, has a strong visual impact, critical to a product of this nature. The site has been designed to synergise with Stanza’s market profile, even reproducing their entire marketing campaign, on line. The entire range of Stanza’s garments can be viewed on the site.

To provide further value for to the site, a Store Locator has been incorporated. Thus informing the visitor not only what is available but also the locations. The importance, of providing the entire range of products and the store locator, is that every visitor to the website is a potential customer.

“Designing the site was a challenging one as the creative and design teams had to incorporate the vibrancy and premium niche of the Stanza brand and their products. We were careful to ensure that nothing was lost in translation” – said Mr. Manish Kumar , Practice Head, iridium Interactive Ltd.

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