iridium Interactive launches Velle Oats website. This site is a first for iridium Interactive in several ways. It is the first foreign language – in this case, Russian – site that iridium Interactive has designed, developed and taken live. The site is also the first FMCG focused one that the innovative e-solutions company has created. Velle Oat’s products will be available through the website and all marketing activities will be web driven.
Velle Oats is a Russian company manufacturing and marketing fermented oats – a health food. The products are based on ancient and traditional Karelian folk recipes. The site is bright, visually attractive and very simple to navigate around. However, the USP of the site is the ‘Remarkable Community‘ Section.

The Remarkable Community section of the site has several interactive and really fun features. It has a quirky and unusual facts section, several games that are imaginatively related to health and some absolutely stunning images of Karelia – the original home of Velle Oats.

The site is designed to be interactive, personal and interesting. To achieve this, the iridium Interactive creative team had to push the envelope in order to optimise the pages, so that downloads and the games opened speedily without causing the site to hang.

“The site is a critical marketing tool for the client, directly targeting the customer. This is a refreshingly different approach that created many a head-scratching challenge. iridium Interactive’s creative and business development teams collaborative efforts on meeting the challenge ensured that client’s expectations were met”, said Mr. Manish Kumar, Practice Head, iridium Interactive.

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