Just as important is your name to your identity, a company’s website is their identity. Any company marketing online would like their customers to identify with their brand.Creating a wonderful website paves to generating good user experiences which ultimately leads to brand visibility and loyalty. More often people do not realize the power of strong web presence and impacts on user perception about their brands. TGV Group is one company
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AGI Glaspac, the second largest container glass manufacturer in India was looking at revamping their outdated website. They approached iridium Interactive to create their new website aimed at creating brand awareness and online presence for their company. AGI had major issues and concerns that had to be addressed while designing their website: Refurbish their old website as it did not show all the products and value addition services provided by
Well Well..finally I’ve made it in life !!!! My pic is on the newspaper. You can see me in the paperclipping ,attending a call :). This report was featured on Deccan Post dated Sep18, 2008 I Its my privilege to talk about the other three you see here in the clipping …. Sriram, CEO of iridium Interactive, the company I am part of and proud to be associated with. As
As an ongoing initiative of making NASSCOM website Web 2.0, iridium Interactive has launched a Blog for the emerging companies few months back, it is already making waves at various blogs and other media, here is what economic times has to say …… Emerging businesses are getting their voices heard in cyberspace. If Nasscom’s Emerge blog fulfills the need for knowledge of emerging companies in IT, Milagrow looks at a
Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. Moolchand Medcity is the only global healthcare brand to have initiated such a campaign which captures the voice of consumers.Moolchand Medcity, NCR’s leading healthcare services provider, launched its My Dream
The ABP group is one of the largest media publishing groups in India and a quintessentially Bengali institution. The Anandabazar Patrika Puja website was launched in 2003 to cover the festive fervor in Bengal during Durga Puja. Objective Visit Bengal during the 10-day Puja period and the sheer vibrancy, fervour and joie de vivre in the environment will stun you. And such an experience begs to be broadcast to a
The Management Development Institute (MDI) is the country’s premier business school. It is located in Gurgaon and offers a range of academic programs. Objective MDI was looking at creating and developing appropriate tools and outlets to disseminate knowledge. MDI’s existing website had to be reoriented to make it a learning and interactive tool which reaches out to all its stakeholders. A second criterion was to highlight the research orientation of
India’s largest car manufacturer, Maruti, was launching a new scheme allows NRIs to gift a Maruti car to a person in India. The scheme would offer NRIs special prices, payment options and home delivery services. Objective iridium Interactive (ii) has a long standing e-business and Internet solutions relationship with Maruti Udyog, and this new project only strengthened it further. ii was required to create an online, web-based, transparent mechanism enabling
Numero Uno is India’s earliest and leading denim apparel manufacturer. Over the years, it has metamorphosed into a dynamic and responsive brand for the youth. It is one of the few international brands that fuse international trends, innovative fabrics, washes, and treatments with accessible pricing. Objective The idea behind revamping the Numero Uno site was to maintain, and even enhance the aura that the company enjoys. It would also serve
Amity University is recognized as the largest and the top private B-school in India with a student strength of over 50,000 spread over 700 acres of high-tech campus. They are equipped with world-class infrastructure, and have a reputed and experienced faculty. Objective Amity wanted a website that reflected their international standards. They sought to have an innovative concept and design to showcase information on Amity. They were especially keen on
