iridium Interactive does it again! Not once, not twice but three times – in a row! We have bagged the Adex Award for Excellence in Advertising in the year 2005. The award for the ‘Website Of The Year’ was for our work in creating the visually stimulating Dabur Foods site.

On being informed about winning the award, a visibly delighted, Mr Manish Kumar, Practice Head, iridium Interactive had no hesitation in praising his team’s hard work and creative application of mind. He had this to say – “Without their talent and creative instincts creating a quality site would have been really, really difficult. It is teamwork that won us the award again, like the previous occasions. Congratulations Team!

In creating this site within a site the creative team of iridium Interactive was challenged to keep the site aligned to the existing one while promoting their very popular drinks – Activ, Real Activ – and the widely known Capsico.In projecting the products on the website, we kept their established brand identities and

attributes prominent. Focusing on the target audience, of the health and quality conscious who like the taste natural, the site is filled with colour, attractive images and a high fun quotient. The site also plays a critical role in promoting Dabur Foods as a leading health food and drinks marketing company.About Dabur

FoodsDabur Foods a 100% subsidiary of US$3 billion Dabur Group began operations as a separate division

in the year 1999. It established brands in a market where acceptance of packaged food is low and the industry was in a nascent stage in India. Today, Dabur Foods provides the very best products in the packaged food class.Dabur Foods is now a leading food marketing company that along with products provides a range of services to

its consumers.

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