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WagonR Think Big Challenge 2 case study iridium Interactive

“The Challenge was Bigger and so was our intent”; these lines would be apt for the entire team here which literally gave wings to this activity.

Just a few days old at iridium (Delhi office), I was put in the team to work on this project. We were given a flat 15 days to get the new design and the entire back-end implemented, but kudos to our technical team (also consisting of new joinees) for getting the portal up and running. This year we also ensured active customer support (making sure that we answer each and every query) and extended it to social media (via Facebook); additionally we also used the fan page to generate buzz.

The project received a tremendous response of 40,000 business plans got submitted on the website.

The project exposed me to the absolute vastness in terms of budget, impact, brand awareness and connect and the impact such an activity could have. There was a lot of cross functional synergy required, a lot of fire-fighting (at times), a lot of unlearning and learning and hard work and all of this was worth when our team got the chance to attend the Grand Finale and to watch the participants we have interacted with/supported/helped deliver those business plan presentations. It was like reliving the entire 4-5 months of working on the project.

And then came the big one, the announcement of the Grand Finale winner! It was a great feeling for us to have helped someone to win a brand new WagonR and Rs 10 Lakhs.

In the photograph, this is our team with Ms. Aparna Bhatnagar (winner of the WagonR Think Big Challenge).

Not to forget we (our team) got a chance to meet Madhavan (aka Manu of Tanu weds Manu) and we even got a photograph clicked with him ☺

Overall it’s been a kick ass experience and we are already looking forward to its next edition.



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“WagonR Think Big Challenge 2 case study iridium Interactive”