“The Challenge was Bigger and so was our intent”; these lines would be apt for the entire team here which literally gave wings to this activity. Just a few days old at iridium (Delhi office), I was put in the team to work on this project. We were given a flat 15 days to get the new design and the entire back-end implemented, but kudos to our technical team (also
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Intellectual property aside, a company’s reputation is pretty much in the public domain. While everyone hopes that their company is well liked, it is a bad idea to take this assumption for granted. The internet’s increasing reach make it a medium hard to ignore. When your online reputation is taking a beating staying silent is not a good idea, as a client of ours discovered. The Case The client’s problem
How powerful is the voice of the social public? It demonstrated considerable might during issues such as the Iran election, Haiti earthquake and the Pepsi refresh project. Now it’s time to use this medium for a much broader social change. Aide et Action [South Asia], an organization working to empower people by providing quality education to all, has launched an initiative called Punni Ki Kahaniyan, a series of short films
We’ve been here for a while, posting ideas on the blog and our thoughts about various happenings in the industry and trends that are set to shape how we use the internet. One thing that we notice everytime we post on the iridium blog is the lack of comments. And hey, this is no impassioned plea for you to click on the comments tab and start typing but more of
With my experience with iridium in this sphere for some time, it is my observation that social media is spreading like wild fire and it is every company’s desire to be a part of what is being said about them, their brands, products, services and finally, their reputation in the market. Social media includes blogs, forums, wikis, tags and any user generated content. This is where consumers and users saw
To cut a long story short, social media was first introduced for networking, socializing, tracing back old friends, school friends etc. Like minded people started discussing their common topics. They discuss, complain and even rave about their favorite or not so favorite brands here. Companies have their own reasons of joining the social network bandwagon as I have already discussed before, and so do customers who have already mastered the social
Social media is like any face-to-face conversation. It is essential to understand the proper way to converse and behave online. I feel it is important to throw some light on social media etiquette and “why” people should be at their best just as they are in a live social environment. While there are many social media experts who talk about keeping your individual style, urging us to voice our opinions
So far all I have shared with you is the use of social media to address your audience, in particular consumers. But on a wider perspective our audience- our stakeholders- consist of our clients, employees, suppliers, or even consultants and vendors we deal with in our day to day business. Social media marketing and networking is clearly a means but not an end to nurture every business relationship. B2B is
While writing a lot on social media marketing and reading a very interesting case study on traditional marketing versus social media, I understood one common debate marketing experts and social media experts have constantly- do traditional marketing and social media contradict each other or compliment? Think of the evolution of marketing from radio to television ads, from newspapers ads to billboards and print media; these newer techniques may have evolved
So, now having filled you in on the basics of Social Media in my previous few blogs, I shift to the next level of social media insights. With the right base of understanding about this medium, your company can take a leap to explore it as a sand box experiment. Companies in India that block and dis-engage the social network websites for their employees will no longer be successful as
