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In 2000, when the Nature’s fury devastated the city of Hyderabad and other parts of the State of Andhra Pradesh, the CauseanEffect team provided rescue and relief measures to the victims. These measures included providing food and supplies along with medicines and other medical assistance to the victims.
This innovative model sensitized the common man to the joy of giving – donating by not actually paying and thus touching a sensitive chord which motivated them to make voluntary monetary donations. This thought provoking leadership sensitized many with the concept of ‘giving back’ to society and Social Corporate Responsibility.
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Tags: Andhra floods, CauseanEffect, Gujarat earthquake, relief measures
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