It sure was a busy day at iridium Interactive with the launch of the eagerly anticipated Wockhardt Website at 3 pm. This sleek website was aimed at luring both national, international patients and hospitals. Present at the formal launch of this website were the team of Wockhardt and the strategy, creative and technology teams from iridium Interactive.  “We had shortlisted 5 agencies and finalized iridium Interactive to create this critical website for us. Just as an arranged marriage, client- agency relationship also starts with apprehensions then develops into a long lasting relationship. We are very pleased with Iridium’s work and hope to carry on with this association in the coming future.”  said Sumit of Wockhardt.

In the middle of the pre website flurry, Sid from iridium’s User Experience Group shared a few words on his team’s experience with Wockhardt “We had a lot of late night biryani and early morning tiffins in the process of getting the site live. All in all this is the biggest learning experience for me to learn some vital lessons on communication and relationship building. Working with Wockhardt helped us identify clients as people and their business as their goals. This allowed us to understand how important this website was to Wockhardt.” Wockhardt website was launched with a bang, with a cake cutting session and some acknowledgment speeches, it was a fun affair for everybody present at this launch.

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