Iridium Interactive Blog

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Tag hospital

iridium Interactive Reinvents Wockhardt's Brand Presence

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail Iridium’s services to recoup their website, hence brand. Seeing these brands transformed and elevated, Wockhardt saw the opportunity to revive their website in

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iridium Interactive eVitalizes Wockhardt Hospitals Online Presence

It sure was a busy day at iridium Interactive with the launch of the eagerly anticipated Wockhardt Website at 3 pm. This sleek website was aimed at luring both national, international patients and hospitals. Present at the formal launch of this website were the team of Wockhardt and the strategy, creative and technology teams from iridium Interactive.  “We had shortlisted 5 agencies and finalized iridium Interactive to create this critical

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Healthcare 2.0 Innovative Campaign

Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. Moolchand Medcity is the only global healthcare brand to have initiated such a campaign which captures the voice of consumers.Moolchand Medcity, NCR’s leading healthcare services provider, launched its My Dream

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As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of Delhi, it plans to develop Moolchand Medcity as Asia’s largest single site multi-specialty hospital complex (6 specialties, 1000 + beds). Objective People have an inane fear of hospitals and doctors, perceiving them in a negative light. In actuality, this dislike stems from a fear of disease and

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