Iridium Interactive Blog

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Posts by iridiumInteractive

NASSCOM India Leadership Forum (NILF) ‘CONNECTS’ with iridium Interactive

Coming February –The world descends on Mumbai. February of every year, the city of Mumbai sees a different profile of visitors – not just the filmstars, sportstars and political leaders but the stalwarts of the global IT world. The NASSCOM INDIA Leadership Forum (NILF) has become an event that has become a ‘Must-Attend Event’ for the entire IT diaspora & related audiences from across the world. It is a great

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Data Security Unplugged

I was fortunate to be a chosen delegate at a recent International Conference. The Conference on Data Security was organized by DSCI – Data Security Council of India.   This body has been set up to work on systematizing the processes of Cyber Information Security and controlling Cyber Crimes. Ensuring the security of data and content is of paramount importance – laws and rules can do this much and no more.

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English For Virtual Dummies

In the midst of all the project deadlines, slowdowns, downturns, meltdowns, bailouts and other new terms added to the English lexicon, it might also make for spending some time to brush up on our good old Queen’s English. There have been ample odes, paeans and white papers written about the longevity and competitive sustainable advantage that India as a nation has over China on the English language.  In order to

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Daily Life in RECESSION…the lighter side

“RECESSION”… the big word in every mouth for them who are sufferers and also for them who pretend to show that they are affected. In economics, the term recession generally describes the reduction of a company’s GDP for at least two quarters, a period of reduced economic activity. But directly or indirectly, let it be even in a differential form also, you are certainly affected. But neither am I a

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Web Accessibility Guidelines WCAG 2.0 in Comparision with WCAG 1.0

What’s good in WCAG 2.0 The latest version of web content accessibility guidelines 2.0 (WCAG 2.0) are divided into 4 principles – Perceivable, Operable, Understandable and Robust (POUR) respectively. Each principle is divided into guidelines with priority levels A, AA, AAA.  The WCAG 1.0 has 14 guidelines but are not divided into blocks. This has been taken care in WCAG 2.0 in the form of principles. The explanations of the

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Cause an Effect’s Candlelit Vigil in Sanga Reddy for HIV/AIDS Awareness

Aim: To spread awareness of HIV/AIDS among people of SangaReddy town of Medak District, Andhra Pradesh through Make Aware, Educate & Discuss strategy. To help spread awareness on HIV/AIDS issues “Cause an Effect Foundation” conducted a rally in SangaReddy town in Medak District of Andhra Pradesh. All major stakeholders in the fight against HIV/AIDS were brought together.  These stakeholders included various youth groups of Haridaspur village, Mallepalli village, Ambedkar Seva

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Just a moment!

Hai every body, Can I draw a moment of your’s???? I am Rakesh Paladugula, born in a remote place Pangidi in Andhra Pradesh in a middle class family. I have an elder brother Srinivas. Ours is a We two our two family. My mother used to tell me that even when I was 2 and a half, I was unable to keep my neck straight and for that I was

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Testing Accessibility of a Website

What is accessibility? Accessibility means the ability to make available technology to both disabled as well as regularly abled people  without any discrimination. For e.g: If a person visits your website and has a disability, say  low vision, there should not be any difficulty for him to gather all the information available in the website – information accessible to any vistor should be available to the disabled person also. Hence ,

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The rise and rise of Intermediaries.

Most brands across sectors are working on improving their e-channel business contribution. In this light, it is important for marketers to understand the dynamics and power of new and online intermediaries in any online marketplace. The e-channel would be distinctly different from the channels that brand owners and business practitioners have experienced during their real working in the real world. The virtual world has a different set of players and

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Festival of Lights at iridium Interactive

Diwali Dhoom at iridium Interactive Festivals come and go every now and then, but there are some festivals we wish will never go, those we wish were there every day. Diwali “The Festival of Lights” is one of them, the day when all our faces are lit like 1000 candle bulbs, the day when all our hearts are filled with joy and enthusiasm, the day which is celebrated with great

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