We’ve been here for a while, posting ideas on the blog and our thoughts about various happenings in the industry and trends that are set to shape how we use the internet. One thing that we notice everytime we post on the iridium blog is the lack of comments. And hey, this is no impassioned plea for you to click on the comments tab and start typing but more of
After sharing the C’s to Social Media or the basic approach to it, lets get on to implementing them in your organizations.There are no defined classes for teaching Social Media yet but from my experience with iridium Interactive, social media marketing takes time to learn and understand. Social media is a risky venture because when it goes wrong it can spell disaster for the company and its brand. Not to
With over a decade of my energy directed towards nurturing online communities, I have seen that small businesses are often hesitant to make blogs and social networking forums as they feel it will take them ages to create a huge community. In this Social Media age, patience and the choice to stay connected is needed for SMEs. Twitter is a complicated puzzle to many small business owners and particularly fatal
As the18th edition of the annual NASSCOM India Leadership Forum (NILF) convenes from Feb 9th to Feb 11th this year in Mumbai, it is a matter of great pride for iridium Interactive to be associated with NASSCOM for the third consecutive year as their official online partners. We have partnered with NASSCOM to create a SOCIAL Networking product, called NASSCOM Connect, to add value to every NASSCOM NILF delegate’s experience.
Here is a new product that would sound like music to the ears of Event Planners, organizers of expositions, trade shows and Brand Owners across segments and categories. Getting registrations, bookings, delegates and sponsors is always a challenge at the pre-event stage. That having been said, getting the various stakeholders and participants to actively interact and network with each other is a critical imperative for such Events – that also
The NASSCOM India Leadership Forum 2009, a milestone event that will mark NASSCOM’s 20th year, will bring under one roof industry leaders, thought gurus, analysts, Government decision makers, academia and IT users from across the world. The conference will be attended by Global CEOs, International CIOs, Analysts, Consultants, Influencers, Thought Leaders, Academicians and Senior Government Officials and will feature multiple forums and conclaves in parallel tracks across three days. NASSCOM
I was fortunate to be a chosen delegate at a recent International Conference. The Conference on Data Security was organized by DSCI – Data Security Council of India. This body has been set up to work on systematizing the processes of Cyber Information Security and controlling Cyber Crimes. Ensuring the security of data and content is of paramount importance – laws and rules can do this much and no more.
Website linking, now-a-days, is gaining prominence as it is considered to be one of the most effective tools for better search engine placement. The most common method that website owners normally use to try and obtain better search engine placement is to provide back links from other sites. However quite often other website owners insist on having a reciprocal link which can make a website look very incoherent. To overcome
Social Networking is rightly called Social Learning. The deepest learning comes from human connections and Social Networking tools make it easier than ever to connect to the people you want to learn something from, or with whom you are willing to learn with, together, collaboratively. Remember reading business books about the power of the “rolodex”??? Important successful people ALWAYS had a massive rolodex. So, how do you acquire one today?
This year $254 million odd, has been committed by clients around the world for social networking and blogging. This should give ii a perfect springboard to penetrate this space on a global platform. This is going to be an active community portal targeting students around the world. ii is involved in building this community portal from concept to strategy to execution. Look out for more excerpts in the next issue