Share the post "Aide et Action South Asia signs up iridium Interactive as Social Media Partner"
How powerful is the voice of the social public? It demonstrated considerable might during issues such as the Iran election, Haiti earthquake and the Pepsi refresh project. Now it’s time to use this medium for a much broader social change.
Aide et Action [South Asia], an organization working to empower people by providing quality education to all, has launched an initiative called Punni Ki Kahaniyan, a series of short films that uses the voice of a young girl to tell children stories built around the values of multiculturalism, communal harmony and education. The first of the series, an 18 minute film, shows children the bright side of cultural harmony and the pitfalls of ragging, bullying and racism. By showcasing the varied cultures that represent India through the eyes of schoolchildren, the film is a teaching aid that also opens the eyes of adults to the fact that we are one people and that a herd mentality that propagates racism and divide is to be shunned.
Support Punni through social media!
Aide et Action South Asia has partnered with iridium Interactive as a Social Media partner to create Awareness and Buzz for Punni Ki Kahaniyan and reach out to students, teachers, parents and the society at large. The objective is to start a strong movement that promotes cultural harmony through social understanding and integration. iridium Interactive is promoting and connecting with all the stakeholders using the social platforms like facebook, twitter, youtube, vimeo etc., to promote the film and supporting Aide et Action South Asia to take the message to millions of school children across India.
You can aid this mission by:
1. sharing the movie and/or showcasing it in your neighboring school
2. demonstrate your support on facebook and take this initiative to parents and educators, the key influencers of young children
3. actively sharing your ideas on how to increase the impact of this initiative
On 26th October 2010, Punni ki Kahaniyan is formally launched at Ravindra Bharathi, Hyderabad with 1000 children representing 35 odd schools who will watch this movie and, we hope, learn the importance of unity. Sania Mirza, ace tennis player, is an enthusiastic supporter who is attending the launch of this event. Ravi Pratap Singh, Regional Director-Aide et Action South Asia, Sriram Bharatam, CEO and Founder at iridium Interactive and Ranga Reddy, RM-The Hindu would also be part of this event. Our endeavour is to reach out and promote this movie to as many children as possible and along the way, sensitise the general public so that they too imbibe these values and create an ecosystem that shuns regressive beliefs and promotes unity.
So come, join Punni as she takes the lead and tells children value driven stories that will make them better people.
Punni has been covered by The HIndu in today’s newspaper. Click here to read the full article. The Hindu is an official media partner in A.P for Punni Ki Kahaniyan. You can reach Punni on her facebook page and on her twitter account
For further details contact:
salaudin.m at iridiuminteractive dot com
Follow iridium Interactive on twitter and facebook and stay current with the latest on social media and campaigns.
Tags: aid et action, CauseanEffect, iridium interactive, Social Media, sriram
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Looking forward to newer things to come
Congratulation on the launch and I will definitely be supporting Punni
It was amazing to be at the launch and meet with you all. I hope you do a great job
this is great news! wishing you a lot of success
congratulations iridium! keep up the good work!
looking forward to great news. all the best to ii and aid et action.
Good luck in delivering high impact from your team.
this is great..i have been reading about iridium’s activities for a long time..keep it up..
thank you for the encouragement
This is a great initiative which can truly be used to spread important values among children. keep it up.
keep it up iridium!
good luck and keep it up
This is a wonderful development. Congratulations iridium!
great job! i will be following this up closely. hoping we can use these tools to make a difference
wonderful..have been through Punni’s facebook..very good effort
This is very good news for iridium and aide et action. i wish you both the best
Good luck to iridium!
I am very happy to know of this. Keep up the great work.
great work..this is very good news for the team! keep it up
very happy to hear of this news. continue your wonderful work.
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