Get ready for the festive shopping season

DIWALI KEE SHUBH KAAMNAAAYEINONAAASHAMSAGAL SHUBH BIJOYA DASHAMI EID MUBARAK MERRY XMAS It might be premature OR belated to be wishing. But there are teams across the country and across categories keeping their eye on the clock ticking for the festive season. Hence, it migt be pertinent to come up with some steps and pointers to help brands shape up their online presence for the coming season.