Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

Category Web2.0

Facebook Developer Garage Hosted by iridium Interactive

On 23rd of September, nearly 80 developers, students, company reps and enthusiasts walked into Hotel Golkonda for the first ever Facebook Developer Garage to be held in Hyderabad, the home of Facebook in India. Organized by iridium the event is being hosted for the first time in Hyderabad after succesfully being conducted in a number of cities all over the world. The entire objective of the Garage was to showcase

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Puzzled with the URL structure of your WordPress Blog?

If your wordpress hosted blog has URLs like http://www.example.com/?c=2254, don’t you find it confusing and hard to memorize? Don’t you want to change it to something better like http://www.example.com/2010/03/sample-post/  or http://www.example.com/cat-name/samplepost/ Permalinks denotes how the URL  structure of a WordPress powered post appears.  From the technical point of view, your webserver should be running Apache with mod rewrite module in it.  It’s always advisable to check with your web-hosting service

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Using Twitter to Direct Traffic to your Blog- 5 Diamond Steps for Small Businesses

With over a decade of my energy directed towards nurturing online communities, I have seen that small businesses are often hesitant to make blogs and social networking forums as they feel it will take them ages to create a huge community. In this Social Media age, patience and the choice to stay connected is needed for SMEs. Twitter is a complicated puzzle to many small business owners and particularly fatal

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Twitter Success Stories

Having shared my Tweetsense with you on What can Twitter do for your business? in my last wisdom series, the easy and super fast method to get conversations rolling, let me get you thinking with some real Twitter success stories. Smart businesses are taking the first mover advantage in social media and have now started conversing with their consumers to get their real time feedback and to start engaging with

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Do’s and Dont’s of Twitter

After sharing my learnings on Twitter with you, I will now proceed to the most important part, the Do’s and Dont’s of twitter. This is like a cheat sheet for any person who is yet to explore the vast seas of twitter.  We at iridium Interactive have also struggled to understand and implement twitter in our corporate strategy but with some brainstorming sessions, working late nights inorder to break the

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What can Twitter do for your business?

I continue sharing my learning’s from Twitter and what it can do for your business. Sitting at the iridium office after a long day of Social Media workshop, it alarms me to visualize the potential that this medium holds to transform the way people talk and respond. In my talks with people across different business lines be it HR, Executive level or Mid-layer management, I see a shift happening (even

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On-Boarding Twitter into your Business – 7 Steps before take-off

After unleashing “the power of twitter” to you, I am sure you have warmed up to the idea that Twitter is here to stay in the business context and has tremendous potential to connect with internal and external audiences. Before you decide to introduce Twitter in a business context, consider these points to ensure a successful experience. 1. Plan your corporate twitter strategy before taking the plunge. Be clear on

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The Power of Twitter – Build your Social Currency

After my first 2 wisdom series on ‘what is twitter‘ and ‘why twitter‘, now let us understand the power of Twitter for your business.You may be twittering with your personal profile for specific interests, but now its time to get curious and venture into creating the social currency for your company itself.Strange as it may sound, Twitter is a one of the most powerful yet underplayed social medium leveraging online

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Why Twitter? And Five Ground Rules to Practice.

Yesterday I have talked about “what” is twitter, lets get on to “Why” twitter today. Why Twitter? Twitter has become a phenomenal success over the last year although it has been around since 3 years now.  Popular social networking sites like facebook and twitter were struggling to find a standing three years back with tough competition from gmail and yahoo. But now they have surpassed these internet giants.  Mainstream Media

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Taking-off Social Media with Twitter

In my first wisdom series, I begin with introducing you to Twitter. As much as we all know about the Twitter phenomenon, most of us are yet to understand the power of this microblogging social medium and the way it is revolutionizing businesses and powering their networks. So, with my social media ‘twilby’ firmly in place I set out to explain my understanding of  ‘the what’, ‘the how’ and ‘the

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