“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and countless other social networks, least have we realized how this has
Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size fits all”. So, simply put it, any SME can experiment and create their formula to leverage their
In times of emergencies social media has evidently become the mainstream media. When Eyjafjallajökull, a big volcano in Iceland causes mayhem in Europe last week, stranded people look to social media for solutions, suggestions or simply just news. Tweets appear as fast as a second if you search for “Volcano” on twitter. Seemingly the airline industry is the worst affected by nature’s fury, as flights are delayed with no assurance
Social Media Monitoring may have started to allure your decision to monitor your social media space but just to give your a reality check, everything comes with a cheque if you do not know their limitations. So now I am presenting to you the Strengths (S), Weaknesses (W), Opportunities and Threats (T) of Social Media Monitoring. Strengths Analyzes what is being said about your company. This produces value for the
There are many options available for companies to measure their social branding and reputation, a few of which I have discussed in my last blog. Some more analytical tools that are worth mentioning are Google Blog search, Summarize or Twitter Search, Google Alerts, Trendpedia and Blogpulse. The web list seems to be getting infinite and this can create confusion for a company. As I would put it, these free tools are
After taking a deep dive into social media and marketing, we will now turn the tide towards introducing an integral part of social media, namely social media monitoring. This is imperative to every company who wants to measure their activities on social media. Also known as social reputation management, or online reputation management, social media monitoring serves more than gathering metrics on your social media initiatives.
After giving you some clicks on social media marketing, lets take those thoughts further to the vital C’s of social media marketing. Just like the 4Ps in Marketing, Social Media Marketing has their set of Cs that form the ground rules for every social media marketing strategy. 1. Commit While incorporating social media in your marketing strategies you have to commit time and resources. It is not a one time
Social Media Marketing is a powerful marketing medium…not in the traditional marketing sense. It does not mean that all other marketing strategies have been abandoned, yet the shift is happening without the hype. If you are wearing the hat of a CMO, a marketing-communications executive today, I know exactly what is creating the dilemma..what is keeping you thinking. What is the right marketing mix to invest in? What do I
Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then
What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people.