CREATING MULTIPLE MICRO SITES FOR ONE BRAND

Fortis Healthcare is India’s fastest growing healthcare chain, with facilities spread across North India. It offers super-specialty and multi-specialty treatment at its hospitals, creating a world-class integrated healthcare delivery system. The Fortis Group – including the Escorts Hospital Group – has 12 facilities. Objective “The sum of the parts is greater than the whole.” Fortis wanted to create several micro sites linked to the mother site in a manner as

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