Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

Category Healthcare and Pharma

Monitoring the Sentiment behind every Social Media Conversation

“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax. True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media monitoring is to track these conversations as I have mentioned earlier. Determining if these conversations are positive

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iridium Interactive Reinvents Wockhardt's Brand Presence

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that Iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail iridium’s services to recoup their website, hence brand. Seeing these brands transformed and elevated, Wockhardt saw the opportunity to revive their website in

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iridium Interactive Reinvents Wockhardt's Brand Presence

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail Iridium’s services to recoup their website, hence brand. Seeing these brands transformed and elevated, Wockhardt saw the opportunity to revive their website in

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iridium Interactive empowers Moolchand employees’ through "Veda"-the Enterprise2.0 solution

Moolchand has a half-century-old tradition of caring healthcare. As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. At the Medcity campus, Moolchand offers more than 40 super-specialties, round-the-clock services: Emergency, Ambulance, Radiology, Pathology, Blood bank, Pharmacy and Healthcare education. Various departments of Moolchand, with large numbers of users needed an efficient way to chronicle events and happenings, manage intellectual property in

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Healthcare 2.0 Innovative Campaign

Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. Moolchand Medcity is the only global healthcare brand to have initiated such a campaign which captures the voice of consumers.Moolchand Medcity, NCR’s leading healthcare services provider, launched its My Dream

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CAPTURING DREAMS ONLINE

As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of Delhi, it plans to develop Moolchand Medcity as Asia’s largest single site multi-specialty hospital complex (6 specialties, 1000 + beds). Objective People have an inane fear of hospitals and doctors, perceiving them in a negative light. In actuality, this dislike stems from a fear of disease and

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CREATING AN INTEGRATED WEB SYSTEM FOR ONE OF THE WORLD’S LEADING HEART INSTITUTES

EHIRC (Escorts Heart Institute and Research Centre), New Delhi, is the premier heart and research institute in India. The hospital is backed by the most advanced laboratories performing the complete range of investigative tests in the field of Nuclear Medicine, Radiology, Bio-chemistry, Haematology, Transfusion Medicine and Microbiology. Objective Escorts aims to always live up to its high reputation of providing the best and latest in healthcare. The hospital wanted to

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ii EMPOWERS EMPLOYEES THROUGH VEDA, AN ENTERPRISE 2.0 SOLUTION

The Moolchand Hospital in Delhi has a 50-year tradition of providing excellent healthcare. At its Medcity campus, Moolchand offers more than 40 super-specialty round-the-clock services like Emergency, Ambulance, Radiology, Pathology, Blood bank, Pharmacy and Healthcare education. Objective Moolchand has a number of departments with a large user base of around 300 members. The hospital administration’s main objective was to reduce the prevalent internal communication barriers, and thus enhance employee retention

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CREATING MULTIPLE MICRO SITES FOR ONE BRAND

Fortis Healthcare is India’s fastest growing healthcare chain, with facilities spread across North India. It offers super-specialty and multi-specialty treatment at its hospitals, creating a world-class integrated healthcare delivery system. The Fortis Group – including the Escorts Hospital Group – has 12 facilities. Objective “The sum of the parts is greater than the whole.” Fortis wanted to create several micro sites linked to the mother site in a manner as

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