The ABP group is one of the largest media publishing groups in India and a quintessentially Bengali institution. The Anandabazar Patrika Puja website was launched in 2003 to cover the festive fervor in Bengal during Durga Puja. Objective Visit Bengal during the 10-day Puja period and the sheer vibrancy, fervour and joie de vivre in the environment will stun you. And such an experience begs to be broadcast to a
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India’s largest car manufacturer, Maruti, was launching a new scheme allows NRIs to gift a Maruti car to a person in India. The scheme would offer NRIs special prices, payment options and home delivery services. Objective iridium Interactive (ii) has a long standing e-business and Internet solutions relationship with Maruti Udyog, and this new project only strengthened it further. ii was required to create an online, web-based, transparent mechanism enabling
Numero Uno is India’s earliest and leading denim apparel manufacturer. Over the years, it has metamorphosed into a dynamic and responsive brand for the youth. It is one of the few international brands that fuse international trends, innovative fabrics, washes, and treatments with accessible pricing. Objective The idea behind revamping the Numero Uno site was to maintain, and even enhance the aura that the company enjoys. It would also serve
As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. Located in the heart of Delhi, it plans to develop Moolchand Medcity as Asia’s largest single site multi-specialty hospital complex (6 specialties, 1000 + beds). Objective People have an inane fear of hospitals and doctors, perceiving them in a negative light. In actuality, this dislike stems from a fear of disease and
Inman Stories is a California-based digital media company specializing in the creation, production and distribution of original video content via the internet and other emerging technologies. They boast a global network of highly-skilled producers, editors, and videographers who produce, shoot, and edit 3 to 5 minute video stories built around luxury homes, people, companies, destinations, and more. Objective Inman was seeking an online video magazine solution which could maximize value
Media Lab Asia (MLAsia), a not-for-profit R&D organization, works on the paradigm of collaborative research in the task of developing relevant and sustainable technologies and culturally appropriate solutions and bringing them to the daily lives of people. The objective of the organization is to bring the benefits of ICT to the common man. ObjectiveThe aim of the Punarbhava (literally meaning ‘renewed being’) project was to build a comprehensive Internet portal
NASSCOM is a global trade body with over 1200 members, of which over 250 are global companies from the US, UK, EU, Japan and China. NASSCOM has 6 regional offices spread across India (comprising six departments), and around 100 members. Employees of NASSCOM are mostly involved in activities like preparing consulting, IT trade and other IT industry practices reports. Objective NASSCOM has a repository of hundreds of documents in HR,
The Moolchand Hospital in Delhi has a 50-year tradition of providing excellent healthcare. At its Medcity campus, Moolchand offers more than 40 super-specialty round-the-clock services like Emergency, Ambulance, Radiology, Pathology, Blood bank, Pharmacy and Healthcare education. Objective Moolchand has a number of departments with a large user base of around 300 members. The hospital administration’s main objective was to reduce the prevalent internal communication barriers, and thus enhance employee retention
Modicare is the country’s leading distributor of consumer goods like personal care, laundry care, home care, and auto care products, food & food storage, education & toys, agricultural products, stationery, color cosmetics & skin care products. It is a multi-level marketing company that works with home-based businesses, and has 750,000 consultants all over India. Objective Modicare had an initial presence on the web, but more like a brochure with no
Fortis Healthcare is India’s fastest growing healthcare chain, with facilities spread across North India. It offers super-specialty and multi-specialty treatment at its hospitals, creating a world-class integrated healthcare delivery system. The Fortis Group – including the Escorts Hospital Group – has 12 facilities. Objective “The sum of the parts is greater than the whole.” Fortis wanted to create several micro sites linked to the mother site in a manner as
