Wow! Hyderabad is an established and popular print magazine with a wide circulation. After the huge success of the Wow! Hyderabad magazine, an online version seemed the logical next step. Objective The publishers wanted to replicate the brand and the experience Wow! Hyderabad generated through a web version. The website would reach out to the Hyderabadi diaspora, replicating and reflecting the same experience and vibrancy as its cousin on paper.The
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