Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

Category Media & Entertainment

Monitoring the Sentiment behind every Social Media Conversation

“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax. True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media monitoring is to track these conversations as I have mentioned earlier. Determining if these conversations are positive

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Churning out websites faster than T20 tournament

T20- the latest cricket rave that has not missed any Indian’s glare. So much for cricket, where every Indian’s heart lies in, Indian Cinema is the next big thing that is closer or maybe even bigger than the cricket fever in India. Be it Bollywood, Tollywood or Kollywood ,Indian cinema has captivated Indians, and non Indians all over the world. How those dancing around the trees, and the song-dance sequences

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Bollywood and Online Marketing

Circa 1972 Bollywood has given us many scientific discoveries and hypotheses. Good old fiery villain, Ajit, arguably had some amazing patent pending TORTURE TECHNIQUES up his villainous sleeve: “JAAAANI – Voltage Badaaao-Currrrent Badaaao..Uska Resistance Kum Ho Jaayega”…. Even better technique: “Usko Liquid Oxygen mein bundh kardo…..Liquid usko Jeeene Naheen Dega; Oxygen Usko marne Naheen Dega”


The ABP group is one of the largest media publishing groups in India and a quintessentially Bengali institution. The Anandabazar Patrika Puja website was launched in 2003 to cover the festive fervor in Bengal during Durga Puja. Objective Visit Bengal during the 10-day Puja period and the sheer vibrancy, fervour and joie de vivre in the environment will stun you. And such an experience begs to be broadcast to a

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Inman Stories is a California-based digital media company specializing in the creation, production and distribution of original video content via the internet and other emerging technologies. They boast a global network of highly-skilled producers, editors, and videographers who produce, shoot, and edit 3 to 5 minute video stories built around luxury homes, people, companies, destinations, and more. Objective Inman was seeking an online video magazine solution which could maximize value

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Wow! Hyderabad is an established and popular print magazine with a wide circulation. After the huge success of the Wow! Hyderabad magazine, an online version seemed the logical next step. Objective The publishers wanted to replicate the brand and the experience Wow! Hyderabad generated through a web version. The website would reach out to the Hyderabadi diaspora, replicating and reflecting the same experience and vibrancy as its cousin on paper.The

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Web Accessibility Thought Leadership

As a thought leader in the Web Accessibility space, ii extends its support to the Disability initiative of NASSCOM foundation and sponsors the track at the prestigious India leadership forum 2007 held in Mumbai from 07th – 09th February 2007. Key highlights of this event included sessions, special tracks, round tables and panel discussions covering all the aspects of the IT and ITES industry. The Global CSR Conclave track covered

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ETV Yuva Bharat' From Television Channel to Employment Networking Environment

iridium Interactive has taken a purely informative and niche TV programme and turned it into a highly interactive web experience. At the forefront of the rapidly converging TV and Internet and synergy that they release, ii has ensured that the Yuva Bharat website is not a one-way street. iridium Interactive recognises that jobs and careers are the amongst the top researched and browsed information on the Internet with the youth

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iridium Interactive to build a community and awards portal targeted at the UK ethnic community

Emma, world’s prestigious multicultural Award and community Website, has identified ii to partner in its online pursuit around the world. This project is expected to finish shortly and will showcase from November/December 06 for the build up of EMMA Awards taking place in New York and London.

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