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“If you cant measure it, you can’t manage it.” as rightly quoted by management guru, Peter Drucker.
This is exactly what social media monitoring attempts to do. There are millions of conversations happening and by now if you have been reading my blogs, the message is loud and clear. If you cannot measure them with a predefined set of benchmarks then you cannot [do brand management] manage what is being said about your company and brand. Today enterprises, including those that approach iridium, face a bold challenge of managing their business in extremely dynamic webs + weeding out the conversations and dialogues in the humanized web networks. The crux of any good social media strategy is the Return on Investment or may I say ‘Return on Influence’. Sentiment Analysis and quantitatively measuring social media conversations gives an understanding of the business impact. Lets find out how.
I will point out the tangible benefits to any business or ROI from social media monitoring:
These are some essential benefits anybody can avail from social media monitoring which iridium also provides. Await my next blog as I will talk conduct the SWOT analysis of Social Media Monitoring.
Follow us on @iridiuminter or my personal twitter @sbharatam.
Image Source: farfromtimid.com
Tags: consumer perceptions, impact on business, influencers, return on influence, return on investment, SEO, social media monitoring, web dynamics
Iridium Interactive is an Innovative Business Solutions company that helps some of the world’s leading brands solve their business problems.
Our Vision is “To transform the power of Creativity and Technology intomeasurable Competitive advantage through Innovation, Collaboration, Agility & Excellence to become one of the world’s foremost user centric solutions provider”
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