A couple of issues with some of the points. First, while it is true that social media “Encourages direct consumer interactions,” not responding in real time poses the greatest challenge, especially with something like Twitter, or one of its competitors. Also, when you talk about lack of “industry standards” under “Threats” I believe that should be an opportunity for organizations to adopt a logical approach and set the benchmark for everyone else. I see this as an Opportunity, especially for a company like Iridium Interactive which would be able to sell this as yet another product. Also, in general, before companies get all caught up in trying to “market” based on customer comments/feedback/interaction, it is most important to engage with them first, using social media as the “human face” of the company. Perhaps you could have elaborated on this SWOT Analysis by providing a few examples of what you meant.