This is the start of iridium Interactive’s marketing series for NGO’s. The three part series will speak about using Social Media to 1. Increase awareness 2. Raise funding 3. Increase volunteering In this post, we will focus on trying to using techniques we feel have worked for iridium’s clients and give you working principles of what you should concentrate on to raise awareness for your cause. Increasing awareness As social
Continue reading…
“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and countless other social networks, least have we realized how this has
Companies have made it big and some companies have made blunders with social media. When Nestle’s social media representative got rude with their already enraged consumers, things snowballed and Nestle once reputed for its transparency was jeered at for their non courteousness. Social Media Policy or the policy that keeps employees within boundaries is much needed for any company who wants to control its social media endeavours. iridium Interactive has
Organizations need a variety of online supporters. They need customers who buy their products, evangelists who promote their brand, mavens who add intellectual value, their own employees who speak out and increase the goodwill towards the brand and a silent audience of undecided’s who fall in none of these categories. Large organizations are blessed with followers and fans instantly. Their timelines and fan pages are bombarded with complaints, compliments and
After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough. As I always say have a plan, be determined and treat this as a full time business plan. Social media marketing is not
Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size fits all”. So, simply put it, any SME can experiment and create their formula to leverage their
In times of emergencies social media has evidently become the mainstream media. When Eyjafjallajökull, a big volcano in Iceland causes mayhem in Europe last week, stranded people look to social media for solutions, suggestions or simply just news. Tweets appear as fast as a second if you search for “Volcano” on twitter. Seemingly the airline industry is the worst affected by nature’s fury, as flights are delayed with no assurance
Social Media Monitoring may have started to allure your decision to monitor your social media space but just to give your a reality check, everything comes with a cheque if you do not know their limitations. So now I am presenting to you the Strengths (S), Weaknesses (W), Opportunities and Threats (T) of Social Media Monitoring. Strengths Analyzes what is being said about your company. This produces value for the
There are many options available for companies to measure their social branding and reputation, a few of which I have discussed in my last blog. Some more analytical tools that are worth mentioning are Google Blog search, Summarize or Twitter Search, Google Alerts, Trendpedia and Blogpulse. The web list seems to be getting infinite and this can create confusion for a company. As I would put it, these free tools are
After taking a deep dive into social media and marketing, we will now turn the tide towards introducing an integral part of social media, namely social media monitoring. This is imperative to every company who wants to measure their activities on social media. Also known as social reputation management, or online reputation management, social media monitoring serves more than gathering metrics on your social media initiatives.
