After sharing my learnings on Twitter with you, I will now proceed to the most important part, the Do’s and Dont’s of twitter. This is like a cheat sheet for any person who is yet to explore the vast seas of twitter.  We at iridium Interactive have also struggled to understand and implement twitter in our corporate strategy but with some brainstorming sessions, working late nights inorder to break the code of twittering, we have arrived with this very simple key points that should be kept in mind.

Read ahead the golden rules and most importantly the Do’s and Dont’s one should follow with twitter.

Do’s

• Plan your corporate twitter startegy before taking the plunge.
• Before giving access make a twitter policy clarifying what the employees can say and can’t say.
• Follow relevant people who you want to keep a track of.
• Make clear what and who are you representing. Corporate transparency is appreciated by every stakeholder.
• Engage in constant conversations with your community. The more you talk the better your community will reciprocate.
• Build trust within your community with constant presence. Frequent updates to keep your community up to date with your activities.
• Use tweetscoop or tweetdeck or echofon to follow trends in topics. There is so much activity happening on twitter, install these real time applications on your computer and stay informed all the time.
• Share information that is relevant to your followers/ community, share only what they want to and need to know.
• Follow the above suggestions and be a good twittizen.

Dont’s

• Dont automate this process. This should be real time and customised.
• Dont over promote your brand, product and company. It will backfire.
• Dont give politically negative comments. Try to assess what is the situation and what you can add to the conversations happening.
• Do not assume that people do not know how to use Social media, never form prejudices.

Now that these important pointers have been shared to all, stayed tuned as we explore some more important aspects of the social media world.

Follow us on @iridiuminter or my personal twitter @sbharatam

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