In my last wisdom series, I demystified the power of Twitter and how it is transforming the global conversations for business. This has sparked some good interests in the online communities and I am glad people are absorbing the key practical insights for their businesses. It is now time, I demystify the world’s biggest professional network. I am not here to tell you what is LinkedIn. The global online talkers and linkers have underestimated the power of this tool to influence their businesses. Having 60 millions members, LinkedIn has a new member joining its trusted network every second…isn’t that alarming…yet how many of us truly use this to capture our business interest, understand our market space and leverage our opportunities by engaging in meaningful, actionable discussions. At iridium, our digital marketing team has been doing its share of R&D to analyze the human laser beam effect of a trusted professional network and how many influencers are actually driving business results using this medium.

Why LinkedIn? A Case in Point..

If you have your personal profile on LinkedIn, by now, you know the dynamics of a trusted professional network and the 6 degrees of connection between you and the world.

• Ask yourself, how is your company engaging your stakeholders through LinkedIn. Start building your company profile
• Just having random topic for discussion board will not do the work, you need a network engagement strategy to talk about what the market is bending towards. Once you have your share of like-minded people who start listening, you then begin talking about what matters to you.
• There is never a better way to get new potential employees that you really seek
• Having more conversations, will directly improve your Google search results

You might find this short video helpful, with due credits to Common Craft. They do come up with the coolest presentations that are very easy to comprehend. Watch this video to get a better idea of Linkedin.

Follow us on @iridiuminter or my personal twitter @sbharatam.

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