Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

Tag @sbharatam

Small Businesses get savvy with Social Media

Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size fits all”. So, simply put it, any SME can experiment and create their formula to leverage their

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Social Media and B2B Marketing

So far all I have shared with you is the use of social media to address your audience, in particular consumers. But on a wider perspective our audience- our stakeholders- consist of our clients, employees, suppliers, or even consultants and vendors we deal with in our day to day business. Social media marketing and networking is clearly a means but not an end to nurture every business relationship. B2B is

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Social Media Fundamentals with a flavor of "Marketing"

Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then

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Social Media for your Business is Not a Choice..Its a Need

What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people.

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In my last wisdom series, I demystified the power of Twitter and how it is transforming the global conversations for business. This has sparked some good interests in the online communities and I am glad people are absorbing the key practical insights for their businesses. It is now time, I demystify the world’s biggest professional network. I am not here to tell you what is LinkedIn. The global online talkers

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Twitter Success Stories

Having shared my Tweetsense with you on What can Twitter do for your business? in my last wisdom series, the easy and super fast method to get conversations rolling, let me get you thinking with some real Twitter success stories. Smart businesses are taking the first mover advantage in social media and have now started conversing with their consumers to get their real time feedback and to start engaging with

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Is your twitter account hacked?

According to the Quantcast Audience Profile, Twitter ranks among the top 50 site that reaches over 27 million people on a monthly basis in US itself. But what is twitter? For all those who are not following @sbharatam‘s iiwisdomseries on Twitter, it is a micro-blogging tool which acts like your personal radio station where you can broadcast live by sending short messages or (tweets) whenever you like on whatever you

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What can Twitter do for your business?

I continue sharing my learning’s from Twitter and what it can do for your business. Sitting at the iridium office after a long day of Social Media workshop, it alarms me to visualize the potential that this medium holds to transform the way people talk and respond. In my talks with people across different business lines be it HR, Executive level or Mid-layer management, I see a shift happening (even

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On-Boarding Twitter into your Business – 7 Steps before take-off

After unleashing “the power of twitter” to you, I am sure you have warmed up to the idea that Twitter is here to stay in the business context and has tremendous potential to connect with internal and external audiences. Before you decide to introduce Twitter in a business context, consider these points to ensure a successful experience. 1. Plan your corporate twitter strategy before taking the plunge. Be clear on

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The Power of Twitter – Build your Social Currency

After my first 2 wisdom series on ‘what is twitter‘ and ‘why twitter‘, now let us understand the power of Twitter for your business.You may be twittering with your personal profile for specific interests, but now its time to get curious and venture into creating the social currency for your company itself.Strange as it may sound, Twitter is a one of the most powerful yet underplayed social medium leveraging online

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