Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

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How Social Media has changed humanity?

“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and countless other social networks, least have we realized how this has

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Socialmedia-ness for Small and Smart Business Owners

After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough.  As I always say have a plan, be determined and treat this as a full time business plan. Social media marketing is not

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Social Media Fundamentals with a flavor of "Marketing"

Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then

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Social Media for your Business is Not a Choice..Its a Need

What took the radio 38 years to accomplish, Facebook achieved double of it within 9 months? Well, I am talking about the 1 billion users Facebook recently achieved. Social media has transformed the way consumers respond to you. Traditional marketing was all about creating a need for consumers but now it is catering to the needs of consumers- its the network effect. Shouting and hard selling will not reach people.

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REACH OUT TO YOUR PROFESSIONAL NETWORK..THEY ARE WAITING

In my last wisdom series, I demystified the power of Twitter and how it is transforming the global conversations for business. This has sparked some good interests in the online communities and I am glad people are absorbing the key practical insights for their businesses. It is now time, I demystify the world’s biggest professional network. I am not here to tell you what is LinkedIn. The global online talkers

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iridium Interactive gets the coveted Online Partner of NASSCOM status for third consecutive year…

As the NASSCOM India Leadership Forum (NILF) convenes from Feb 9th to Feb 11th this year, it gives me great pleasure to be present in Mumbai for the 18th edition of this annual conference as NASSCOM’s official online partner. iridium Interactive got this status for the third consecutive year. We have partnered with NASSCOM to create a SOCIAL Networking product, called NASSCOM Connect, to add value to every NASSCOM NILF

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Social Media Networks – Who Let The Dogs Out…who who?

A lot is being spoken and written about how brand presence on Social Media do not really help businesses. There have been many nay – sayers who have signed off on its pitfalls . Hence, just to stand out from the crowd, this article refutes this supposition. There are ways and means of generating leads thru social media.