Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

Tag B2B

Social Media and B2B Marketing

So far all I have shared with you is the use of social media to address your audience, in particular consumers. But on a wider perspective our audience- our stakeholders- consist of our clients, employees, suppliers, or even consultants and vendors we deal with in our day to day business. Social media marketing and networking is clearly a means but not an end to nurture every business relationship. B2B is

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Social Media Networks – Who Let The Dogs Out…who who?

A lot is being spoken and written about how brand presence on Social Media do not really help businesses. There have been many nay – sayers who have signed off on its pitfalls . Hence, just to stand out from the crowd, this article refutes this supposition. There are ways and means of generating leads thru social media.