Knowing that Social Media is a need not a choice…I am now sharing with you the flavor of “Social Media Marketing“. Social Media is driven by the people, solely for the people and is here to stay, tools may change or may get sophisticated. I was reading this somewhere and it immediately caught my attention- 78% people believe in peer recommendations and only 14% believe in advertisements. It was then I thought I should talk about Social Media Marketing.

Social Media Marketing is nothing but using Social Media as a platform for your marketing endeavours. It is the new way of marketing that has this unique ability to let consumers market for you, beautifully aligning your offline and online marketing. The industry gurus call it WOM (Word of Mouth) marketing. Social media in its real essence is interactive in nature, so when a company starts interacting directly with their customers, customers / stakeholders fundamentally tend to relate more with the brand and indirectly become brand ambassadors for such companies.

These customers then spread their marketing messages organically. Most successful social media compaigns include consumer engagement, corporate transparency and community building.

So many companies now have blogs, newsletters, accounts in various social networking sites like facebook, twitter, myspace, linkedin etc. this is solely for the purpose of giving their consumers a real time view of what is actually happening within the company. Building trust by engaging in conversations and creating transparent avatar is what these companies are successfully doing in their social media marketing activities.

Companies who restrain from using social media marketing are missing out on the huge coverage social media has to offer which no other traditional marketing tools have to offer. And guess what….it is extremely cost-effective low cost marketing platform with a reach you cannot comprehend, if you have something fresh to voice …it gets heard ! that will help you derive huge consumer following and build your brand credibility that traditional media alone can no-more promise.

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