Iridium Interactive Blog

An iridiumInteractive Blog: Transforming + Enlightening Businesses Online Raising Collective Social Intelligence

Category Case Studies

E-ENABLING TRAINING AT THE LIVELIHOOD SCHOOL

The Livelihood School is an academic institution promoted by BASIX group, a modern livelihood promotion institution. Livelihood involvements are conscious efforts by an organization to encourage livelihood opportunities for the masses, particularly the rural poor and women. Objective The primary goal of this school is to build a knowledge base on livelihoods and disseminate the same to livelihood practitioners, who will then promote a large number of livelihoods. The Livelihood

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CROSS-CHANNEL INTEGRATION ADDS TO THE BOTTOM LINE AT MODICAREud

Modicare is the country’s leading distributor of consumer goods like personal care, laundry care, home care, and auto care products, food & food storage, education & toys, agricultural products, stationery, color cosmetics & skin care products. It is a multi-level marketing company that works with home-based businesses, and has 750,000 consultants all over India. Objective Modicare had an initial presence on the web, but more like a brochure with no

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CREATING MULTIPLE MICRO SITES FOR ONE BRAND

Fortis Healthcare is India’s fastest growing healthcare chain, with facilities spread across North India. It offers super-specialty and multi-specialty treatment at its hospitals, creating a world-class integrated healthcare delivery system. The Fortis Group – including the Escorts Hospital Group – has 12 facilities. Objective “The sum of the parts is greater than the whole.” Fortis wanted to create several micro sites linked to the mother site in a manner as

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BHARAT GROUP – FROM BRICK TO CLICK

The Bharat Group is an emerging player in the real estate sector. It builds high-end apartments targeting the elite section of society. When they approached iridium Interactive (ii), they were still relatively unknown in the market. Objective “Land is the only thing in the world worth workin’ for, worth fightin’ for, worth dyin’ for, because it’s the only thing that lasts,” pointed out Gerald O’Hara in ‘Gone with the Wind’

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A NEW AVATAR FOR WOW! HYDERABAD ONLINE

Wow! Hyderabad is an established and popular print magazine with a wide circulation. After the huge success of the Wow! Hyderabad magazine, an online version seemed the logical next step. Objective The publishers wanted to replicate the brand and the experience Wow! Hyderabad generated through a web version. The website would reach out to the Hyderabadi diaspora, replicating and reflecting the same experience and vibrancy as its cousin on paper.The

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REVITALIZING THE KALANJALI WEBSITE:LINKING THE ARTISAN AND THE PATRON

“A thing of beauty is a joy forever,” said Keats, and what better way to ensure that it does endure forever than by taking it online? Kalanjali, launched by the Ramoji Group, is a tribute to Art, and a celebration of beauty. Kalanjali is India’s first fully functional E-Mall for arts and crafts. It showcases the rich Indian tradition, history and culture, through beautiful, rare and exquisite pottery, metal ware,

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ACTIONAID CONQUERS “ALPS” WITH iRIDIUMINTERACTIVE

Actionaid is an international anti-poverty agency whose aim is to fight poverty worldwide. Formed in 1972, it is helping over 13 million of the world’s poorest and most disadvantaged people in 46 countries worldwide. Actionaid International (AAI) works with local partners in every region, ranging from small community support groups to national alliances and international networks. Objective With a highly decentralized mode of operations and over 2,000 local partner organizations

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